See The Need: Powerful Advertising Lesson From An Unexpected Place

See The Need: Powerful Advertising Lesson From An Unexpected Place

Jason Jackson Jason Jackson

Jason Jackson

Account Executive at CTV, Bell Media Radio and Digital.

发布日期: 2016年4月29日
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Sometimes we search to find something.  Other times, an amazing lesson is served right to your table; today was one of those days.

I sat down in one of my favourite local restaurants for a quick lunch and placed my order.  When the server arrived, she pleasantly said:

I can see that you are working.  Would you like me to bring you extra napkins, in case you spill something on your papers?

Wow!  As a customer, I was thrilled with this level of detail and thanked her for acknowledging that I might need something extra.  That got me thinking...

We can have the same connection with our customers.  Of course, that got me thinking even more...

We can have the same connection with our viewers.  When they see your commercial, make sure they are acknowledged.  By addressing the needs of your target audience in a very authentic way, everyone wins.

By: Jason Jackson.   [email protected]    

AdMission is my personal blog and is my way of sharing the lessons I learn in Advertising with those who want to improve. 

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