See How Nike Took Over Paris Ahead of the Olympics
This week, WWD has an inside look at Nike's star-studded pre-Olympic event in Paris. Also, see why old school heroes are dominating beauty searches on social media. Plus, LVMH chairman and ceo Michael Burke gives insights into his approach to mentorship.
Nike Brings Brand Power to Paris Ahead of Olympics; Medalists Dawn Staley and Jordan Chiles?Meet
The Paris 2024 Olympics are still three months away, but Nike was early in the starting blocks, taking over the city’s Palais Brongniart?with a three-day event and showcase.
Guests toured a museum-like maze of rooms dedicated to footwear and athletic gear along with displays highlighting its research and development programs: All were in support of the reveal of Nike’s new Air shoes.
The imposing exterior of the building — formerly a stock exchange — was dominated with 30-foot-tall statues of some of the brand’s signed athletes: soccer stars Kylian Mbappé and Alexia Putellas, basketball stars LeBron James and Victor Wembanyama, sprinter Sha’Carri?Richardson, and fencer Beatrice Vio.
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Why Old-school Heroes Are Outpacing Even the Buzziest New Beauty Launches in Social Media?Mentions
BeautyTok is in its OG appreciation era.
While new launches — like Milk Makeup‘s Cooling Water Jelly Tints and Summer Fridays’ Dream Lip Oil — are generating significant post-rollout buzz, data from influencer agency Buttermilk indicates hero products, including those introduced as far back as 1999 in the case of MAC Cosmetics’ “Ruby Woo” lipstick shade, are dominating beauty discourse on social media.
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Michael Burke Talks Mentorship — and That Mega Sneaker?Auction
Like the late, great Karl Lagerfeld, one of his mentors, Michael Burke, chairman and chief executive officer of LVMH Fashion Group, has a gift for trenchant quotes that can take your breath away.
Asked to articulate his approach to mentorship, he replied: “It’s not about replicating yourself; it’s about the other person — what makes that person authentic.
“It’s all about being yourself, and knowing how to deal with making decisions at the end of the day,” he explained. “You can ask for opinions, you can ask for help, you can ask for studies, you can ask for analysis — many things to help you make that decision. But at the end of the day, you’re alone when you make that decision.”
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H&M, Zara Certifier Better Cotton Linked to Illegal Deforestation in NGO?Report
Brazilian cotton used by fast-fashion behemoths H&M and Zara has been linked to deforestation and illegal land clearing, according to an investigative report by NGO Earthsight released Thursday.
The cotton was certified as sustainable under the Better Cotton label coming from two producers, SLC Agrícola and Groupo Horita, which are under investigation by both federal and state agencies in Brazil for land grabbing and deforestation. Both groups have been hit with a number of fines for environmental infractions and illegal land clearing since 2008.
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