See How AI is Transforming Influencer Marketing

The #1 topic right now has to be AI, ChatGPT and all the other magical tools that make our work faster. 40% of business professionals are using ChatGPT in their jobs - and 70% aren’t telling their bosses.

If you’re in influencer marketing, you’re probably wondering what this means for you. Could AI be the key to speeding up your influencer search and discovery processes? Most definitely.

Imagine this: you’re looking for a curly redhead to promote your new shampoo range. Or a curvy influencer for your inclusive sizes. Or maybe even a super cute puppy petfluencer. Instead of using generic filters and sifting through the results, you just tell the AI tool what you’re looking for.

After all, there is no KPI and no filter for creators with curly hair or a certain style. This realization led us at Storyclash to start developing AI technology for influencer search. We discovered that AI is smart enough to “understand” an image, identify relevant characteristics, and suggest on-brand influencers.

This is how our AI search (Storyclash.ai) came to be. The ability to find the perfect influencer for your next campaign, without the hours of scrolling, reduces your search time from hours to minutes. By letting AI do the leg work, brands and agencies can save a bunch of time and find quality creators.

Want to learn more about how AI is disrupting influencer marketing, or even do some test searches for yourself? No problem! We will be at the Influencer Marketing World London in June! Come visit us at Booth #87 and check out our speaking session at 10:40am on the 21st to learn more about who we are and what we do.

See you soon!

Storyclash