See the Forest Through the Trees

As a sales or marketing professional in the auto industry, this headline should resonate deep with you. I have made it my mission in 2020 to bring awareness to sales professionals (including F &I) in the organization I work for to see the incredible opportunity in front of them. I continue to have a strong desire to serve others I work with, and give them the tools to be confident and successful in creating their own brands online. This will ultimatley in the long run generate more revenue for them.

Over the last 3 months I have started getting dozens of messages a week from people outside my company asking me for guidance. I see now that these marketing moments are not just needed within my organization, but everywhere in the automotive industry. The majority of sales people in the automotive industry, from tech companies, to dealerships, even advertising agencies, do not know how to brand themselves on social media or connect with an audience who wants to buy from them. 

Get this:

A sales person working in a dealership who leverages social media, specifically LinkedIn, is elevating the dealership and the brand (s) they sell for (and themselves).

A sales person working BTB for a media company or tech company who leverages social media, specifically LinkedIn, is elevating the company they work for (and themselves).

This creates more exposure for the business as well as the individual!

In sales we are running week to week, month to month, quarter to quarter and year over year. Just as you plan out your monthly sales calls, visits, objectives, numbers, etc, you must plan out what your goals are for social! This is a long term commitment, and like anything, you have to put the work in. Social also runs week to week, month to month, quarter to quarter, and year over year.

It sounds very basic, but mapping out exactly what you want as a result from social media is the key to getting started.

Some basic questions you may want to ask your self for planning (mix of retail and BTB)

• What kind of content do you wish to share?
• Who are you visiting monthly?
• How many deliveries do you have?
• What services does your dealership provide now as a result of Covid?
• Who is inspiring you?
• What should your guests expect when they come into the showroom?
• What's your CSI score?
• What do your reviews say?

The list goes on and on. Feel free to DM me to bounce your ideas off of me. If you are happily employed or unemployed, you have an incredible opportunity in front of you. 

P.S. More of my Aha Moment coming soon!

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