Security for SMBs in the Post-Covid Hybrid Work Landscape
Shira Rubinoff?
Cybersecurity Executive |Analyst | Advisor | Keynote Speaker | Thought Leader | Author
In our ever-evolving, post-Covid, increasingly hybrid work landscape, security is more important than ever. With businesses running and relying upon employees and infrastructure that may not all be physically housed in a single secure location, creative solutions are needed to ensure the security of customers, employees, and the businesses themselves.
Enter Cisco’s creative suite of security solutions, specifically designed with the small to medium businesses in mind.? All too often, businesses that are small to medium erroneously assume that they will not be targeted by hackers or other nefarious entities. That way of thinking could not be further from the truth, and indeed every business of every size must consider the potential ramifications and damages that could occur with just one attack against a single customer or transaction, not to mention employee, who too is at risk.
To appropriately ensure the sound security of a business, the right cyber, physical, and environmental security solutions are needed. Cisco Secure provides everything from impenetrable firewalls, endpoints and VPNs, to secured access. With an eye on the progressive IT climate, it takes a multi-level approach and protects assets by combining both monitoring and analytics with cybersecurity and smart devices.
Cisco’s security solutions are flexible, so that whether a business needs to focus their attention on apps or devices, cloud-based smart sensors, video surveillance, or other applications, they will find an appropriate toolset within its catalogue.
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In an environment that can oftentimes seem rigid and inaccessible, especially for SMBs, Cisco Secure is nimble, and will scale with a business, adapting to its evolving needs as they arise. As far as adaptability, one key characteristic of Cisco’s security solutions is that they are highly responsive, and quick to keep pace with the inevitable speed with which developments often occur.
And SMBs needn’t feel intimidated by what many consider to be the exclusive security playground of larger, more established, or renowned companies. Cisco provides a plethora of informative and supportive resources such as the Product Selector Tool to guide newcomers into the world of security, and will help businesses define the distinct protections they require.
Keeping a secure handle on all operations is more important than ever, not only for activities occurring on-prem, which can more easily be locked down, but also and especially throughout the cyber-world, as employees interact with company data and conduct business remotely in the increasingly common hybrid work model. A robust, multi-tiered, and creative set of solutions is the only way to go, even for SMBs.
For a peek at some of the solutions currently available by Cisco, visit Cisco SMB.
Senior Digital Marketing Specialist- Data Dynamics
10 个月Shira, thank you for this insightful look at how SMBs can keep their #data and operations secure. I appreciate you addressing the misconception that small businesses are immune to cyber threats. Your point about the need for creative, multi-layered #security solutions in our increasingly remote work world is so important. Companies that take a personalized approach to understanding each SMB's unique assets and risks, while providing flexible tools that grow alongside emerging needs, are invaluable partners. Most of all, I'm glad you called out that security doesn't have to be intimidating or inaccessible - with the right guidance and adaptive solutions, companies of any size can protect what matters most. Your overview highlights how the #cybersecurity landscape is evolving to empower SMBs.
Chair of the Digital Growth Collective · Recognized as a Global Leader in Digital Transformation
1 年Love your article, Shira. When it comes to technology and innovation topics, we often look at the big brands. Small and medium-sized companies are the backbone of the global economy. Thanks for sharing.
Top 5 Globally Ranked Thought Leader, C-Suite Strategist, Practitioner, Author, and Keynote Speaker for Cybersecurity, AI & IoT/OT - CISSP, ISSAP, & ISSMP - Top Ranked B2B Influencer
1 年Nice article Shira. Cisco Secure solves real customer issues.