Companies often do not view physical security investments as a profitable business model for several reasons:
- Costs without direct ROI: Physical security measures such as cameras, access control, and security personnel are generally seen as cost centers that do not generate direct revenue. While investments in marketing or production may drive sales or productivity, security primarily focuses on risk reduction and loss prevention.
- Preventive nature: Physical security is mainly preventive and aims to stop negative outcomes like theft or sabotage. The effectiveness of these measures is challenging to measure because it revolves around the ‘absence of incidents’—a value that is harder to quantify compared to sales or productivity data.
- Focus on core activities: Companies tend to concentrate on core activities that directly contribute to profit. Security is often viewed as a supportive function, not a profit center.
- Scalability and innovation: Physical security is often difficult to scale and requires ongoing upgrades and maintenance to remain effective against evolving threats. Unlike digital technologies, physical security solutions have less room for scalable innovations that can quickly add value.
- Low priority: For some companies, security is not a priority until an incident occurs. They only invest seriously in physical security after experiencing direct risks or losses, making it harder to see it as a sustainable business value.
Due to its preventive and supportive nature, companies are inclined to see physical security costs as a necessary expense rather than profit-generating.
So, don’t wait for an incident. Seek neutral, independent securityadvice—it could save you both money and trouble.
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