Securing Top Rankings for New Amazon Releases

Project Background

In May 2024, we began working with Dylan Heath on his new Amazon account, "Pockets & Places." At the outset, the account was fresh, with no prior sales, reviews, or PPC campaigns, and a listing quality score of 5.3 out of 10. Despite these initial challenges, we were committed to establishing a strong market presence for Dylan's newly launched product, a yoga bag.

Strategy Implementation

Listing Optimization

We started by enhancing the product listing. This included:

• Keyword Research: Identifying high search volume keywords relevant to the yoga bag.
• Content Creation: Crafting engaging and informative product descriptions and titles using these keywords.
• Visuals: Integrating high-quality images to attract potential buyers.

PPC Campaigns

We initiated a series of PPC campaigns with a monthly budget of $1,000 to increase product visibility:

• Auto Campaigns: To gather initial data on keyword performance.
• Manual Keyword Campaigns: Target high-performing keywords identified from the auto campaigns.
• Category and Product Targeting Campaigns: To expand reach within relevant categories and against competitor products.

Results Achieved

Sales and Rankings

The comprehensive strategy led to a significant improvement in both organic and PPC sales. Notably, we achieved the Number 1 rank in the "New Release" category for yoga bags.

Performance Metrics for May 2024

• Total Sales: $3,651.97
• Units Sold: 203
• PPC Sales: $2,230.76
• PPC Spend: $1,020.46
• ACOS (Advertising Cost of Sales): 45.74%
• TCOS (Total Cost of Sales): 27.94%

Conclusion and Future Outlook

The initial results demonstrate a promising start for "Pockets & Places." Our strategic approach to listing optimization and targeted PPC campaigns has laid a solid foundation for future growth. We are confident that continued optimizations and strategic adjustments will further enhance performance and help achieve Dylan Heath's business goals.

We remain dedicated to monitoring and refining our strategies to ensure sustained success for "Pockets & Places."