Secure Data Infrastructure for Generative AI: Introducing Rubrik Annapurna

Organizations are hopping on the generative AI bandwagon, understanding that failure to implement the latest technology could result in getting left behind. However, moving from pilot projects to full-scale production can come with significant challenges. It’s clear that having powerful models isn’t enough; enterprises need a secure, adaptable data foundation to fully realize the potential of AI.?

Enter: Rubrik Annapurna for Amazon Bedrock.?

Our goal was to build a solution designed to combine Rubrik’s secure data access with Amazon Bedrock’s high-performing foundation models, giving you the ability to scale and go from prototype to production—without compromising governance, compliance, or data freshness.

So how will Rubrik Annapurna help us tackle key obstacles in generative AI app development??

Glad you asked. Rubrik Annapurna provides a structured and secure approach to managing enterprise data across complex environments. Essential features of the design include:

• Fast, API-Based Data Access: Rubrik Security Cloud provides API-first access to all cloud, SaaS, and enterprise data. This approach allows for dynamic data refreshes and real-time permissions updates. It also supports automated sensitive data management, which expands data compliance efforts without the need for manual intervention.

• Application-Aware Data Embeddings: Rubrik’s embedding architecture creates secure, application-aware data embeddings through a single API, making data readily available for retrieval-augmented generation (RAG) workflows. These embeddings will be designed to leverage Rubrik’s understanding of common application schemas, ensuring relevant and compliant data for AI models.

• Seamless Data Integration: One of the biggest hurdles in enterprise AI is integrating data from various sources. Rubrik aims to simplify this by connecting SaaS, legacy, and custom applications without requiring custom APIs or complex data pipelines, which cuts down integration costs and reduces compliance risks.
• Eliminating Redundant Datastores: By centralizing data management within a single, flexible datastore, Rubrik helps avoid the creation of shadow datastores, reducing management complexity and ensuring that a compliant, secure version of enterprise data is available for AI applications.

We’re giving you the tools to unlock all of your data with no additional infrastructure costs, from a single API. Imagine the possibilities! Learn how Rubrik and Amazon are teaming up to accelerate the development of secure generative AI applications with Rubrik Annapurna for Amazon Bedrock.

What are people saying about Rubrik Annapurna?

Bipul Sinha , CEO, Chairman, and Co-founder of Rubrik, breaks down the importance of helping organizations tackle the challenges that come with building generative AI applications:?

"Rubrik Annapurna helps to unlock Rubrik Security Cloud’s enterprise data and metadata. Combined with Amazon Bedrock, which offers a vast collection of proven foundation models and enterprise-grade capabilities, we can deliver to customers powerful and secure pre-embeddings that turbocharge generative AI initiatives.”

From Christopher Sullivan , Vice President, Americas Channels & Alliances at Amazon Web Services (AWS) :

"Rubrik’s integration of Amazon Bedrock with its Annapurna API service helps customers better leverage all their data – regardless of where it resides – to drive customized, secure generative AI applications.”

Our customers are also extremely excited about the possibilities that Rubrik Annapurna can bring in the future. Here’s a quote from Ted Balagtas , SVP, Chief Information Officer at Bankwell Financial Group:

“Rubrik is simplifying complex data environments while prioritizing security and compliance continues to give us confidence as we explore new opportunities to innovate and scale with AI. Today's announcement of Rubrik Annapurna and the integration with Amazon Bedrock is a true testament to Rubrik’s focus and vision to help customers securely connect enterprise data and metadata to build compelling and AI applications.”

Alright, that sounds great. Let me see it already!

Ask, and you shall receive. Alpika Singh guides you through the platform to show you Annapurna in action.

This is all very exciting, and I’d love to learn more. Where should I start?

On January 15th, join industry expert Graham Cluley , Rubrik’s Drew Russell , and Dark Reading ’s Terry Sweeney for a conversation about how organizations can navigate and balance the risks and opportunities of AI to ensure cyber resilience. We will cover data security risks of AI adoption, critical components of a secure AI adoption rollout, and more. Get more details and register here.

Hungry for more Cyber Resilience Content?

Check out some of these highly recommended reads from Rubrik here:

?? Blog: How Rubrik Annapurna and Amazon Bedrock Accelerate Generative AI Application Development (Read it here)

?? Blog: Rubrik Annapurna and Azure OpenAI: Accelerate Development of Gen AI applications (Read it here)

?? Blog: How to Use Rubrik to Secure Your Epic Electronic Health Systems (Read it here)

?? Data Security Decoded: Bridging IT & Security with Marcela Escobar-Alava & Joe Stenaka (Watch the full episode here)

?? Complete Cyber Resilience for the Cloud (Learn more)

?? Rubrik’s 2025 Cyber Resilience Awards (Nominate your organization and check out past winners here)

??? Join us at Data Recovery Summit on January 23rd! (Save your spot)

?? Watch Rubrik Cloud Resilience Summit On Demand (Every session available here)

Rubrik is a cybersecurity company and our mission is to secure the world’s data. Zero Trust Data Security? helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, built with a Zero Trust design and powered by machine learning, delivers complete cyber resilience in a single platform across enterprise, cloud, and SaaS. Our platform automates data policy management and enforcement, safeguards sensitive data, delivers data threat analytics and response, and orchestrates rapid cyber and operational recovery.

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