Secure Customer Data
Our weekly CMO Council LinkedIn newsletter provides insights for CMOs to:
o?? Prioritize data security for responsible use of AI
o?? Be smart about harnessing power of Gen AI
o?? Learn why CMOs stand at the forefront of change
o?? Syncronize to optimize customer experience
Prioritize Data Security For Responsible Use Of AI
With the proliferation of AI, specifically around chatbots like ChatGPT, it's imperative that employees remain diligent in their efforts to safeguard sensitive data landing up as part of the vast volumes of data that is building AI apps. This doesn’t mean marketing is prohibited from using AI, says Jesmine La Russa, Vice President of Marketing at The Doctors Company. She was interviewed as part of CMO Council’s latest report, Marketing and Data Security: The Unlikely Brand Building Partnership. “We’re working with IT to develop the digital and marketing technology roadmap, which will certainly include the application of AI tools and resources. From a marketing perspective, there’s a lot we would like to do with personalized data, too.” Invest in training and education to improve understanding of roles and responsibilities between marketing and security
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Be Smart About Harnessing Power Of Gen AI
There are two issues with GenAI and large language models like ChatGPT, says David Gould, Chief Customer Officer at EncompaaS. “The first is the holistic nature of data that’s being interrogated. If you’re using Microsoft Copilot, you can only interrogate online data in SharePoint Online. You’re not going to get a complete response because 80% of your corporate data is in other repositories. So not having a holistic view is a fundamental issue. The other issue concerns large language models vs. small language models. Rather than relying on publicly available AI models to answer questions, companies are now turning their focus on internal content to create small language models.” There are still many questions to be answered on the security, sensitivity and volatility of information. Read further to find out what the threats are for marketers
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CMOs Stand At The Forefront Of Change
In the pursuit of profitable growth, CMOs stand at the forefront of change. By empowering marketing teams with AI integration, redefining marketing's significance, and harmonizing growth strategies across functions, CMOs can lead their organizations into the future, writes Helena Mah, Fractional CMO, Drop of Milk. She is the author of the White Paper, Shaping Marketing’s Future Impact And Driving Profitable Growth, with CMO Council. This White Paper provides a comprehensive guide to navigating the disruptive next wave in marketing. As you continue to drive your marketing strategy forward, remember that the key to success lies not only in technology but in the people who power your marketing teams. Embrace these challenges as catalysts for growth and download this blueprint to success
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Syncronize To Optimize Customer Experience
Smart brands are deploying Gen AI technologies and digital marketing platforms to strengthen, align and coordinate front and back office customer engagement.?The CMO Council, and our partners at Sprinklr, invite you to join in a virtual interactive session of leading marketers across North America on October 2, 2024, to share and discuss pressing challenges, needs and requirements. Vincent Washington, VP, CXM Best Practices Group from Sprinklr, will join the group to lead a group discussion around the evolution of customer engagement and how leading brands are unifying social insights and leveraging AI in optimizing their customer experience strategies. Register to find out how to use Gen AI to unify insights from all touchpoints, channels and interactions
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Cultivating event growth
5 个月Excellent insights, especially around the importance of data security and leveraging AI responsibly. I agree that close collaboration between marketing and IT is key to success. However, it's worth considering that IT teams often face challenges in fully understanding AI models as they evolve so rapidly. While marketing teams are pushing for AI integration to drive personalization and growth, IT might struggle to keep pace with the latest developments in AI, which could slow down implementation. This raises an interesting debate. How can CMOs ensure IT is equipped to support these advancements without compromising on security or innovation? Balancing technical expertise and speed of adoption will be critical.