Secure a 100% automated guest experience at your hotel
We are seeing more and more hotels around the world going digital and aiming for 100% conversion of all their arrivals, but what does it take to reach such high numbers??
If you decide to enter the world of Mobile Hospitality and provide guests with flexibility,?communication is the key. Having a well-working and easy-to-navigate online check-in solution is fundamental, but to reach high conversion numbers that will benefit you as a hotelier and streamline the operations,?require communication from the hotel's side to the guests.?
It needs to be in the hotel's best interest to inform potential guests of what they can offer that other hotels don’t.
Guest Communication | Website
To get started with the communication, it might be a good idea to first determine where are the bookings coming from. Is it direct bookings via the hotel's own website or is the majority of bookings coming from OTA's?
If guests are booking their stay primarily via the hotel website, you might consider adding a visible section about online check-in and highlighting the benefits like no queueing nor paperwork upon arrival, flexibility, digital key or any other benefits that matter to your guests.
By communicating this digital transformation, the hotel is already building confidence in guests to use the product. It's important to mention that the more guests hear and see about the online check-in throughout the journey touchpoints, the more likely they are to make use of it.?
Guest Communication | Online Travel Agencies
If the majority of bookings are coming from OTA’s, the hotel can simply start the communication already at this point of the guest journey. Are you curious how??
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Guest Communication | Social Media
When it comes to communicating online check-in and other AeroGuest benefits which are ultimately making the guest stay more convenient – using the hotel’s own channels is the most powerful way of doing so.?
Social media is a valuable element of a hotel marketing toolkit and building a well-grounded presence keeps your hotel on top of the mind of travelers and eventually generates more revenue.
If you have an active account and know that social media works well for your hotel business, it’s worth considering informing your guests about the benefits also there. Show them you are innovative enough to keep up with the latest technology. At the end of the day, it’s the guests who drive this digital transformation in the hospitality industry.?
Guest Communication | Newsletter
Last and perhaps the single most effective weapon in hotel marketing is an e-mail newsletter. Guests get to read many of them throughout the guest journey - starting from the booking confirmation and pre-arrival e-mail to upselling, rating their stay, and many more in between.
...but where and why it's important to introduce the online check-in??
Informing hotel guests is a KEY to higher conversion.?AeroGuest is operating at multiple digital-only hotels with close to 100% guest conversion. To achieve this high conversion rate, it's crucial to put an effort into communication.
Learn?more about 100% automated?guest experience at your hotel
Reach out to Frederik, Global Director of Sales at AeroGuest for a video meeting to learn more about the future of mobile hospitality and the future guest journey.
E-mail:?[email protected]
Advascale- Co-founder I Airmed - Co-founder
1 年Nikolai, very insightful post.
Helping hotels increase efficiency and guest satisfaction.
2 年Indeed, communication is key - it is interesting to look into, how the core of hospitality can be included in the digital guest journey. With the focus on improving the feeling of being home. ??