The Secrets of Smart Loan Officers Revealed. How to snag an extra 180 "Qualified" leads per month.
Stacey Anderson
Digital Media Manager at JSJD Media, LLC / Association Revenue Partners (ARP) / School Revenue Partners (SRP)/U.S. Naval Submarine Force Veteran
The 4 Factors stopping loan officers from having success and the 3 things that will fix that.
I recently heard a successful mortgage broker say, “Some loan officers just aren’t capable of working leads” and in my experience as an ad agency owner I’d agree…
But it’s not really their fault.
There are 4 Factors that work against any mortgage broker:
??????? & ???????????? ??????????: like the ones you get from Zillow & Lendingtree, are expensive and they’re shared with 10X more people than they actually tell you. So you’re fighting over leads with people you don’t know.
??????????? ???????????????? ????????????????: We all have some. They complain, send you tire kicker deals and ultimately waste more time than if you never spoke with them in the first place.
????????? ???????????? ??????????: Apps don’t close overnight and the cost of buying oversold and shared leads from lending tree or zillow makes the odds of converting at a profit almost impossible without having a world beating sales team.
?????????: Without a system to leverage your time, there’s no way to call all your leads 5-8 X each and STILL close the other deals you’re working. 100 leads a month would mean 800 calls which doesn’t include all the other activities you have to do to keep your business afloat.
So how can you make lead generation work when these factors are working against you?
You can’t.
That’s why so many struggle and jump from agency to agency….
But let them. Because here’s what "You" can do instead.
??Learn how to generate your own leads for 75% less
??Learn how to single out the hottest leads before you ever touch the phone
??Learn how to have referral partners begging to work with you
??Learn how to automate the entire process so you get your time back
Instead of paying 35-60 dollars for a shared lead from zillow or through an agency, You now pay a hard cost of ONLY 5-10 dollars per exclusive long-form lead.
You now cut back your monthly marketing costs by 300%, which means you can choose to grow 3X faster or you can pocket the extra thousands of dollars
You now become the “Hot Girl” on campus for realtor partners and have the skill set to deliver them leads (at a stupid low cost) which means no more lame BNI meetings…
And now you’re no longer at the mercy of agencies, zillow, realtors, or the crap leads your company gives you that pay half the commission. Your own leads pay you More!
Math is fun when it's making you money, so let’s look at it:
100 shared leads used to cost you 3-4k a month…
Now you generate Exclusive leads that you control and tweak…
100 leads now costs you 500-1000 dollars.
Which means you can get at least 300 leads for the same money you’re spending today.
Just think what you could do with 300 leads instead of 100….
The same marketing now gets you 3x the profit… Think 9 closed loans vs 3
Its crazy…
The concept is simple.
After generating 10’s of thousand of mortgage leads, Working with 100 million a year producers, and presently pushing 7,000 mortgage leads a month through our follow up system …
We took everything we did, everything they did, and wrapped it up into a epic mortgage mentoring program.
We found 3 key things that 100 million dollar producers do that others don’t and that's the basis of our training.
In this training we break out the 4 factors and the 3 solutions to scale your mortgage business and avoid being the 95% of loan officers who stay stuck in the vicious cycle of short sales peaks and long dry valleys.
Direct message me for a free consultation time.
GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation and Recruiting Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist
3 个月Stacey, thanks for sharing your post! How are you doing?