? Secrets to a Shareable Business

"Making things more observable makes them easier to imitate, which makes them more likely to become popular." - Jonah Berger, "Contagious"

Jonah Berger's insight from "Contagious" underscores a critical challenge in today's business landscape: making your product or service not only visible but imitable and shareable. In a market where consumers are flooded with choices, the biggest hurdle is often not just crafting a quality offering, but ensuring it's seen and talked about.

So here is my advice to you:

1. Enhance Visibility: Make your product or service stand out. This could be through unique branding, creative marketing strategies, or distinctive packaging that catches the eye and invites conversation.
2. Encourage Sharing: Create aspects of your product or service that customers want to share with others. This could be a unique feature, an exceptional customer experience, or a compelling story behind your brand.
3. Leverage Social Proof: Utilize testimonials, reviews, and user-generated content to build trust and encourage others to try your product or service. Seeing others endorse your brand can be a powerful motivator for new customers.

Recommended Tool: "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger. This book provides deeper insights into making your business more observable and shareable in the digital age.

In a crowded marketplace, being visible and shareable isn't just an advantage—it's a necessity. How will you make your business the one that everyone talks about?

?? Keep Looking Up,

-Adrian Boysel