The Secrets of a Rockstar CFO: Essential Qualities for Financial Leadership
Kevin Appleby
I help finance leaders develop into dynamic and influential CFOs. I'm host of the leading podcast for finance folks, the GrowCFO Show, and part of the team at GrowCFO
What makes a rockstar CFO? In the dynamic world of business, the role of a Chief Financial Officer (CFO) has evolved far beyond traditional number-crunching. Today's CFOs are expected to be strategic leaders, problem-solvers, and forward-thinkers who can navigate complex financial landscapes and drive their organizations to new heights.
I was reading Michael Heppell 's book 17, and he lists 17 things that brilliant people do that average people don't. I thought I'd apply his wisdom and see what a rockstaer CFO might do.
So what separates the good CFOs from the truly brilliant ones? Here are the essential qualities that define a rockstar CFO:
1. Inquisitive Mindset
Exceptional CFOs are not afraid to ask the tough questions. They have a natural curiosity that drives them to delve deeper, challenge assumptions, and uncover hidden insights that can inform better decision-making. This inquisitive nature allows them to identify potential risks and opportunities that may have been overlooked, leading to more well-rounded and informed financial strategies.
2. Active Listening
Successful CFOs know that the key to effective communication is to listen first, then speak. By actively listening to their colleagues, stakeholders, and subject matter experts, they can gain a deeper understanding of the challenges and opportunities facing the organization. This listening approach fosters collaboration, builds trust, and ensures that financial decisions are made with a comprehensive understanding of the organization's needs.
3. Resourcefulness
Rockstar CFOs understand the value of expert advice. They're not afraid to invest in professional counsel, whether it's legal, tax, or industry-specific expertise, to ensure they're making informed, data-driven decisions. This resourcefulness allows them to access specialized knowledge and stay ahead of emerging trends, ultimately enhancing the organization's financial performance.
4. Disciplined Spending
Great CFOs know that financial discipline is the foundation of long-term success. They prioritize saving and investment over unnecessary spending, setting a strong example for the rest of the organization. This "save first, spend second" mentality helps to build financial resilience, allowing the organization to weather economic storms and capitalize on opportunities when they arise.
5. Risk-Embracing
Rockstar CFOs are not risk-averse; they're risk-aware. They're comfortable with calculated risks and understand that failure can be a valuable learning experience on the path to innovation and growth. This risk-embracing mindset enables them to explore new strategies, experiment with emerging technologies, and take bold steps that can lead to transformative outcomes for the organization.
6. Mentorship and Coaching
Exceptional CFOs recognize the value of having a trusted advisor or coach to provide guidance, challenge their thinking, and help them navigate the complexities of their role. By seeking out mentorship and coaching, they can continuously develop their skills, stay ahead of industry trends, and foster a culture of lifelong learning within their finance teams.
7. Courageous Conversations
Rockstar CFOs are not afraid to have the difficult discussions that others may shy away from. They're willing to tackle sensitive topics and address potential conflicts head-on, fostering a culture of transparency and accountability. This courage to have uncomfortable conversations enables them to address critical issues, resolve conflicts, and drive meaningful change within the organization.
8. Public Presence
Successful CFOs understand the importance of effectively communicating financial information to a broad audience. They're comfortable presenting complex data in a clear and engaging manner, building trust and credibility with stakeholders. This public presence allows them to translate financial concepts into actionable insights, educate and inform decision-makers, and align the organization's financial strategy with its broader goals.
9. Work-Life Balance
Rockstar CFOs have mastered the art of compartmentalizing their professional and personal lives, ensuring they can maintain focus and avoid burnout. By establishing clear boundaries and prioritizing self-care, they're able to bring their best selves to work, make more thoughtful decisions, and lead their teams with greater energy and enthusiasm.
10. Adaptability and Innovation
Brilliant CFOs are always open to new ideas and ways of thinking. They embrace change, foster a culture of continuous improvement, and are willing to challenge the status quo to drive their organizations forward. This adaptability and innovative mindset allows them to anticipate and respond to market shifts, leverage emerging technologies, and position their organizations for long-term success.
11. Strategic Foresight
Rockstar CFOs possess a keen ability to see beyond the immediate horizon, anticipating future challenges and opportunities. They use data-driven analysis, scenario planning, and strategic foresight to inform their decision-making, ensuring that their organizations are well-positioned to navigate an uncertain and ever-changing business landscape.
12. Talent Development
Exceptional CFOs understand that the strength of their finance team is a crucial factor in the organization's success. They invest in the professional development of their employees, providing them with the resources, training, and mentorship they need to grow and thrive. This commitment to talent development not only strengthens the finance function but also contributes to a more engaged and motivated workforce.
13. Ethical Leadership
Rockstar CFOs are not only financial experts but also ethical stewards of the organization. They align their financial strategies with the principles of corporate social responsibility, ensuring that their decisions and actions positively impact the community, the environment, and the broader stakeholder ecosystem. This ethical leadership sets the tone for the entire organization and builds trust with key stakeholders.
By embodying these essential qualities, CFOs can elevate their role from a tactical function to a strategic leadership position, driving sustainable growth and ensuring the long-term financial health of their organizations. The rockstar CFO is a visionary, a problem-solver, and a trusted advisor who helps guide the organization towards a brighter future.
These are great attributes Kevin Appleby. As an interim CFO working with US based Private Equity portcos for the past 10 years, the most common reason I am engaged is that the prior CFO would not or could not effectively manage #7 - courageous conversations. Most had the financial chops to do the job. What they lacked was the desire / ability / level of comfort in speaking truth to power (CEO / Board / strong willed peers) about challenges, flaws in plans, flaws in personnel. This may absolutely be a function of what we would call "tone at the top" or what culture has the CEO embraced or derided regarding making such recommendations. For those considering interim work, #7 is now completely a non issue. Glad to share more off line.