Secrets of Personal Branding (Positioning to Be Different)

Thanks for the emails! Many of you asked how brand positioning applies to Personal Branding. It’s simple: Pick one core strength. Just one. In today’s noisy world, a focused approach makes you memorable. People have short memories—they need something easy to recall.

Becky's Story: Now, let’s talk about Becky. She’s a baker in Brooklyn. Too generic, right? Narrow it down: She bakes incredible cakes. Still not memorable. But if she’s known for “The Brooklyn Queen of Strawberry Cake,” that sticks. Suddenly, if you crave strawberry cake in Brooklyn, Becky comes to mind. If you're Googling for the best strawberry cake, remember that Becky is just a fictional example to illustrate the concept.

Why Specificity Wins The clearer your brand, the easier it is for people to remember—and choose—you. Becky’s brand works because it’s specific and paints a picture.

How to Stand Out:

1. Be Specific: Define your niche.
2. Communicate Value: Explain who you help and how you're different.
3. Test & Refine: Don’t assume—test your message.

Quick Tip: Use “Category + Specialty.” Example: “Becky isn’t just a baker; she’s the queen of strawberry cakes.”

Examples: Prominent Influencers and Their Unique Positioning Strategies for Standing Out.

Let’s Chat! Does your personal brand stand out enough? Drop your thoughts—I’d love to hear them. Need more help? Email me at [[email protected]]. If this was useful, spread the word!