The Secrets To Growing Your Business.. Fast
Here are some of the things that have been a revelation for us growing our business..
1. How do you define your target market?
Most start-ups want to target 'everyone', and even those that think they have a target market, don't really have one. Even FB knew that their target market esp. at the start was socially active college students in the United States aged 18-23, and even more so, how do you understand what is the psychology of your target market?
2. How do you position for profit?
Most businesses are not positioned to profit. Think about it.
Many tech platforms can't go into profitability, the most profitable ones typically have high-ticket consultations for high-value customers adding profit to their model (think SalesForce or some accounting or online marketing software).
3. How do you generate leads with education?
Businesses like Facebook and LinkedIn today are using Seminars, Webinars and PDF guides as part of their education process to sell their premium features.
Learn more about how to position your business for profit and to attract ideal customers at our SCALE event for business owners aiming for $1M.
4. How do you profit from 1-to-many presentations instead of old-school 1-on-1?
This is like how a bank or financial institution holds an event for high-net-worth clients and getting dozens of clients in 1 event instead of sending sales consultants over many months for the same result. How much more profitable, productive and time-saving is this?
5. How do you automate all this marketing and sales together?
From landing pages, conversions, traffic, to e-mail autoresponders and payment solutions. If it's not systemised and automated, then you can't scale.
When you have these things in place... you start having a system that you can scale... all the way up to $1M and above... without needing to try to duplicating yourself multiple times. This is especially important in light of the focus in the start-up scene on investments and valuations. A business will never provide ROI to investors if they never figure out how to be profitable and sustainable.
I hope this sheds some light on the immense value having the right positioning, educational marketing, sales mechanisms and systems in place which helped make us a lot more money in a lot less time.
You can join us at the SCALE event where we are bringing Chris Duncan, multi-millionaire, international speaker, Amazon bestselling author and business growth hacker to teach you in-depth systems to scale your business.