The Secrets to Crafting Your Brand Message

Welcome to a SPECIAL EDITION of the Backstage Pass! In the television world just like the marketing world, you have to know your lines. In other words, know your message!

Unlike television or entertainment where the goal is to entertain and sell tickets or albums, effective relationship marketing is about taking someone on a journey that leads to a relationship and a mutually beneficial action.

Today, we will be leading a LIVE WORKSHOP on understanding The Secrets to Crafting Your Brand Message and I’m excited to give you a little preview of what we will be covering.

First, you must start with strategy. Get clarity about your purpose and why you are pursuing these business and marketing objectives. Be clear about the missions and values that are necessary to fulfill this purpose and set action goals that are directly tied to your mission. I go into much greater detail in my book and The 7 Disciplines of Relationship Marketing Masterclasses.

Second, know your audience! You, your company, and your messaging is a gift, but you can’t give the perfect gift if you don’t understand what your audience wants and needs. Doing the deep homework will not only help you hit the target but help you hit the bullseye with relevance and meaning.

In THE WORKSHOP I will walk you through the 10 Digit Human Address and the key ingredients that you need to know about your audience so that you can speak with purpose and confidence.

Third, you need to learn how to tell your story. No, that doesn’t mean that you just tell a story. Like the legend of the Trojan horse...

Knowing your features, the real benefits they offer, your differentiation, the cost of not using you, and real proof that validates your authority in your field is part of your story to help create your core message!

Please REGISTER and join us today for a power packed session that will have a lasting impact on the quality of your message.