We're happy to have been featured on the?MarTech podcast?with?Benjamin Shapiro.?
President Tom Burgess from SnippMedia discusses how brands can engage consumers online and in-store in today's inflationary times and delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies.?
- Get Insights into the key challenges faced by CPG marketers when integrating traditional marketing methods with cutting-edge digital innovations. Learn about determining brand differentiators to stay ahead in the market.
- Discover how AI and data analytics are transforming customer insights and marketing strategies within the CPG industry.
- Explore the significance of sustainability and ethical sourcing in the decision-making process for today's CPG consumers.
- "Over the last year, [...] you've seen dollar spend go down. You've seen units moved go down. All of these things are trends that the CPGs, they're adjusting, right? They're adjusting their strategy." - Tom Burgess
- "Agencies are hero producing organizations and everyone in an agency is operating and are working in an environment of fear, fear to do the wrong thing. So that means test and learn." - Tom Burgess
- "The old throw it at the paper, freestanding insert is years gone, and it's all digital now. And we've got to figure out which channels are working and there's new channels that are popping up." - Tom Burgess
- “Targeting has always been something that if you find the formula, which takes a long time to do, and now you have AI that's assisting and making decisions for you, then it's going to be very good and it can work and it can increase your performance.” - Tom Burgess
