The Secrets of closing a Deal over Phone:
Harmit Singh Choudhary
Managing Consultant -Sales & Marketing- PageGroup || Podcast Host "Hustle With Harmit"
Our phone is one of the finest inventions of the last century. With the advent of technology, we have seen the wired phones getting replaced by mobiles. The Social Media wave led by Facebook, Twitter, LinkedIn and You Tube has made sure that this device held in the palm of our hands shall never be the same. But at the same time, we should not forget the basic purpose for which this device was built. To talk. To answer calls. To say “Hello”. But in the world of GIFs and Emojis, the art of communicating over phone seems to have been lost somewhere. People, especially Salespeople, are losing out on big deals because they have not been trained on the “Basic principles of communicating” over phone. People are unable to even sell products worth $10 over a call, unable to get an appointment with the CEOs, unable to convince people and most importantly, unable to even introduce themselves properly to the person on the other side.
So let’s commit to change the things from today onwards. Let’s commit to become better in selling over phone. Let’s commit to learn this art of closing the deals over phone. Because, if you COMMIT, then I am with you. Let me assure you, that I shall honestly share all he techniques/tools which made me a lot of money over phone.
So, here are the three secrets of closing deals over phone:
1) 15 seconds Introduction:
A lot of “average” salespeople spend approximately 30-60 seconds in their introduction. They talk non-stop about themselves and their company’s achievements. The first 15 seconds of your talk are extremely crucial. They set the tone for rest of the conversation. Keep your introduction short, brief, to the point and well within 15 seconds. Anything beyond that and you would risk losing the customer. Also, make sure that you immediately ask couple of relevant questions post your 15 seconds intro. When you ask questions, you will stay in control of the conversation.
2) Make an offer:
Lot of times, you will come across salespeople who hesitate to quote price over phone. They insist on meeting. They fear that client will run away after hearing the price. NEVER do this. Give a price. Even if they take it or not, still go ahead and make an offer. You can never close a deal without quoting a price. When you quote a price, it triggers a kind of psychological reaction wherein the other person is made to think. But this will not happen, unless you have made an offer. Thus, repeatedly, quote the price and make an offer to the person on the phone. The salesperson that made an offer will be better placed than the one who never quoted a price over phone.
3) Always leave a message:
Many a times, you will come across situations wherein, the person to whom you wish to talk over phone is not available. Lot of people would simply hang up or ask a suitable time to call back. But, the CHMAPION Salespersons always leave a message. Yes, you read it correctly. They would say something like this:
“Ma’am, could you please take a notepad and write this down. Ask Mr. John to call me back on this number. This is Mr. Peter calling from XYZ Company. I have some really important information for John and we want to offer him a life-changing deal”.
I can bet on this, your phone would definitely ring in sometime. The point is, to leave an important message (ethically) so that you get the chance you deserve to start back the conversation for closing the deal.
Thus, i hope you start looking at your phone differently now. Its an amazing device. Master the craft of closing the deals which will make your dreams come true.
CALL. PITCH. CLOSE. REPEAT.