Secrets Behind Writing Success - Find Your Writer Type

Are you a Trendsetter with a huge following or a Visionary cultivating quality relationships? Take a writer-type test and fine-tune your writing strategy for business and career success.?

“I see other people doing this on LinkedIn but it doesn’t feel like me.”

I’m sure it’s happened to all of us: You hear about this new strategy that can skyrocket your content visibility or learn a new trick that everyone else seems to be using. However, you feel uneasy about it -? it doesn’t feel like you and you hesitate to put the advice into action.?

At the same time, the stubborn voice in the back of your head asks what happens if you don’t at least test it. Are you going to miss out?

Through my work as a strategic writing partner for small but mighty businesses and teams, I've learned that awkward feelings often arise from the misalignment between the person’s or organisation’s writer type and their style of writing.?

When your style is not aligned with your goals, you’re on an express track to frustration, second-guessing your content and finally, not getting results.?

No one wants to be on that fast track, so let’s look at the different writer types and how your type should advise your writing strategy.?

Writer Types Hide Different Strategies

Most active content creators fall into one of the three writer types that I’ve named “Trendsetter”, “Visionary” and “Curator”.?

They each have their strengths and know how to get results for their business and career.

But which one are you? Take the quiz below, find out and receive tailored tips to fine-tune your writing strategy for even more business and career growth!

Which Writer Type Are You? Take the Quiz!

Trendsetter Turns Audience Into Growth

Trendsetters have a big audience and they engage with their network to generate trust and connections. As their sales funnel has a lot of volume, they can effortlessly turn their content traction into the sales of small- and medium-sized offers.?

Trendsetters can have an influencer-like presence and background where they’ve built their business around their personal brand. Their content is often relatable and spontaneous, and they publish often, even daily or several times a day.?

If you’re a Trendsetter, leverage these strengths:

• Personal and engaging content resonates with the audience emotionally and creates organic traction.
• Creating content feels fun and effortless, as it’s part of your life.?
• You are at the forefront of new trends, testing new tools and content formats.
• Big audience means that even if the conversion rate is low, volumes can be big. That makes small- and medium-ticket offers profitable.?

If you’re a Trendsetter, be mindful of this:

• Creating a lot of content requires time and effort. Build systems and processes that allow you to automate, schedule and repurpose content, so you don’t get crushed under the weight of writing.
• If you haven’t already, start looking into ways to build a team so you can get support on content creation and community management.
• Among testing trends, remember to keep certain cornerstone elements of your plan steady, so people can recognise your content and voice.

Visionary Sells, But Discreetly

Visionaries are experts, professionals and consultants who rely on content to build their profile and network, but they are careful about the quality of their connections. Their network is often smaller and less active than Trendsetters, and they publish content less often.

Sales can be part of a Visionary’s strategy, especially if she or he is a consultant or works in sales. However, their sales strategies are discreet and they rarely, if ever, sell openly. Content is a way to build their profile and open doors for 1:1 discussions and a tailored sales process.

Visionaries can also cultivate their expert profile to open new career opportunities in the future.?

If you’re a Visionary, leverage these strengths:

• Visionaries are the kings and queens of adding value. Keep pampering your audience with high-quality content.
• In-depth topics lend themselves well to long-form content, such as articles, ebooks, video interviews and even training sessions.
• With the focus on quality and long-term relationships, you can allow yourself to publish less often.
• In addition to creating content, nurture relationships 1:1.

If you’re a Visionary, be mindful of this:

• To get strategic results through content, you need to be consistent. Even if you don’t publish several times a week, don’t let too much time pass by between posts. Regularity is important to improve your visibility and nurture relationships.?
• Test new content formats every now and then. Trends and algorithms change, and finding the formats that work the best right now can help you reach more people without putting in more work. And who knows, you might find your new favourite!
• Remember that people connect with people, even in the world of experts. Share personal updates every now and then because people enjoy getting to know their connections behind the brand.

Curator Nurtures Relationships

Curators situate themselves in between Trendsetters and Visionaries: They are often business owners with one foot in both worlds or professionals with a side gig they strive to build alongside their main job.?

This dual nature of their work means that they adopt some strategies from both Trendsetters and Visionaries: There are occasional sales posts or campaigns, balanced out with long-term relationship nurturing and expertise-building. This brings variation to both their content and engagement strategies, but can also lead to confusion and stress.

If you’re a Curator, leverage these strengths:

• To get the best of both worlds, balance your time between content creation and other engagement strategies. The combination of the two is a powerful way to reach more people and create quality relationships.?
• Bring variation to your content feed by mixing and matching more personal and spontaneous content with expertise-driven posts.?
• Embrace seasonality in your content. It’s perfectly fine to speak to one audience more for a while, and then shift the focus to another - as long as you are doing it intentionally.?

If you’re a Curator, be mindful of this:

• Speaking to different audiences about different things can also lead to confusion. Create a clear plan to balance the messages and content.?
• Sample mindfully. As your writing strategy consists of many different elements, be careful when testing new ideas into your plan.?
• Be clear with your calls to action. When you know where you want your content to lead, your readers will know exactly what to do.?

Which Writer Type Are You? Take the Quiz!

How to Balance Your Type with Your Words?

Recognising your writer and content creator type is the first step, but how to balance your type with your text?

Share your best strategies in the comments, and if you’d like to talk it through in person, schedule a complementary Content Strategy Call. I look forward to talking about the ways to let your personality shine through your content, so you can turn your words into career progress and business growth!

About the Author

Pauliina Rasi is an independent communications consultant, copywriter and founder of Pauliina Rasi Communications. With over two decades of experience in journalism, corporate communications and PR, she harnesses her passion for powerful messaging and writing to help entrepreneurs, professionals and organisations create content that cuts through digital noise and makes a real impact.