?? The secrets behind LinkedIn's algorithm
Joachim Eeckhout
The Science Marketer ?? Helping science marketing & communication professionals get inspired
?? The Science Marketer is even better in your inbox!
Subscribe now to unlock the full version and webinar invitations (FREE).
While LinkedIn has been constantly tweaking its algorithm for the past three years, no update has been as significant as the one that took place in September 2023.
According to a report based on the analysis of 215,000 LinkedIn posts, 95% of creators on the platform saw their reach drop by more than 50%, and for some, follower growth slowed to 40% compared to the previous year.
What's behind these jaw-dropping numbers?
The answer: LinkedIn's bold move to double down on users’ interactions with content.
Gone are the days of endlessly scrolling through photos of execs bragging in front of event booths.
Today, LinkedIn is on a mission to spotlight genuinely valuable content, transforming your feed into a goldmine of insightful, engaging material (well, it’s trying).
So, what does this mean for you and your LinkedIn strategy?
To understand, let’s first explore how LinkedIn’s algorithm delivers your content to the platform.
?? Keep reading ??
Ramon Gomà
Ik help IT-bedrijfseigenaren LinkedIn-content maken die verkoopt!
1 年It's eye-opening to see the emphasis placed on interactions and the nuanced parameters influencing feed visibility. Thank you for sharing!
?? Cognitive psychologist | ?? PhD in Cognitive Neuroscience
1 年I was just looking for insights on how the LinkedIn algorithm works, and this article suits me perfectly! Thanks for sharing, Joachim!
Passionate about data science in pharma and biotech. Facilitating connection
1 年Really well written article Joachim, thank you!!