A Secret Weapon, Hidden In Plain Sight: ChatGPT Vision

? Happy Friday SuperMarketers!

A few weeks ago, ChatGPT launched the ability to “see”.

It's not just about text anymore—ChatGPT now processes and interprets images with a discerning eye, opening up a ton of possibilities for marketers.

This gives marketers a new lens to view and interpret the world of consumer engagement. This is a game changer in how you can create marketing strategies that resonate at a deeper level.

Combine that with how you can study and build on your marketing inspirations (ie your swipe file of examples that you love), you can do so much more.

So today’s SuperMarketers deep dive will share just one example of how you can use vision.

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?? Strategy: Swipe The Best Ads & Creative For Your Benefit

ChatGPT Vision means it can read text in an image or photo, and analyze the images in many ways like a human can.

As a marketer, this means that you can upload images to ChatGPT, and it can summarize, interpret, and build ideas from that one image.

For example, for your next ad campaign, you can upload an image of a competitor or an example that you liked. Then have ChatGPT use that as a jumping off point to create your own campaign, that is uniquely yours.

Let’s say Mailchimp has an ad that I like, and want to pull inspiration from.

You can upload a series of images, and prompt ChatGPT to create the marketing campaign of your dreams.

Let’s get into the details of how you’d do that….

?? Use Case: Reverse Engineer Your Competitors’ Ads

In the marketing arena, insight into your competitors' strategies is a wellspring of inspiration. This strategy of studying and taking inspiration from competitors is centered on dissecting competitors' ad campaigns across platforms and adapting their visual tactics for your own narrative.

BTW, sidenote: did you know that all ads are fully accessible to anyone?

Not enough people know, but it’s an amazing treasure trove of marketing wisdom, to see what the best creatives and marketers are doing in terms of copywriting, creative, and creating attention.

Take a look, and bookmark these:

• Facebook Ads Library
• TikTok Ads Library
• Google Ads Library

Now let’s take a look at a Mailchimp ad (because I love their marketing), and see how ChatGPT can help us.

Here's a step-by-step guide on how to carry out this strategy using ChatGPT Vision:

Research:

Go to an ad library, and save any images that you like. Here’s a Facebook ad that Mailchimp was running, announcing their product launch:

Analyze: Upload to ChatGPT

Use ChatGPT Vision to upload these images. It will extract the visual elements and the text used in these ads.

(Note that ChatGPT Vision is available in the paid plan, a $20/mo investment that’s a no-brainer to get).

You can upload your image with just a click:

I uploaded the image, and asked it to summarize the text, and come up with some ideas for my imaginary competitive product:

Make the prompt specific to whatever it is that you want. It still blows my mind that ChatGPT can pull text from the image, and it may help to establish that it comprehends the text.

So here’s the output that I got:

And the draft for my imaginary competitor, inspired by the Mailchimp ad:

I wanted an eye-catching image, so asked for the text prompt. You’ll see at the bottom, it did not disappoint with the image:

What do you think of these hooks that ChatGPT came up with?

The point here is that you can feed ChatGPT visual inspiration, and use that as a building block for your own campaigns.

Draw inspiration from the analysis to ideate your ad designs.

It’s not about mimicking but about learning and adapting.

It's about viewing competitors not as adversaries but as a source of inspiration to refine your ad game.

?? Prompt: Use ChatGPT Vision For Your Own Use Case

I included my prompt above, but Vision is so powerful, and broad, it’s probably just more helpful to offer a general framework of a prompt.

Here’s a general framework that you can use with whatever images you upload:

1. Identify your purpose:Clearly state what you aim to achieve with the an
2. Provide context:Provide any background information that could help the model understand the task better. What’s the image, what’s your background, what are other helpful details?
3. Give instructions:Detail the specific actions you want ChatGPT to perform.
4. Output Formatting:Specify how you'd like the output to be formatted.

This template can serve as a starting point, which you can customize based on the specific requirements of your task.

By sticking to a structured prompt, you're better positioned to guide ChatGPT Vision towards generating the insights or outputs you want.

??Experiment: The Possibilities Are Endless (and will only get better)

ChatGPT Vision is soooo new, I think that experimentation is the most fun to find new use cases.

Here’s one thought that’s amazing: creating code from just an image.

A “you have to see it to believe it” example. The amount of time that this saves, and how it creates possibilities for those without the skills or money or resources is going to have a wild impact:

This is an example that many would find useful as well, editing or design suggestions based on the image:

?? Resources: ChatGPT

Sorry, this one may be a cop out…but ChatGPT is a great resource to use here. When you tell ChatGPT what you want to accomplish, give it details (info about yourself, your target audience, how you’ll use the output, etc), ChatGPT can guide you on how to best use ChatGPT Vision.

YouTube also has some good breakdowns, this one is a good overview from MattVidPro

What are you going to do to take advantage of ChatGPT Vision? Would love to hear!

Stay Super, Marketers.

Gen

PS: This is the Midjourney image based on the text prompt from ChatGPT. It definitely gets the “eye-catching” look that I was asking for!