A SECRET to Unlocking 20 X More PROFITS
Kirk Heiner
Thought Leader, Sales Trainer & Success Coach to the Kitchen & Bath, Remodeling and Home Improvement Industries
There are a hundred ways to increase your profits.
Success icon Napoleon Hill revealed many of them in his voluminous 1,600 page book “The Laws of Success”.
There is a simple strategy likely hiding right under your nose that can cost you virtually nothing but change the course of your company and bring you tremendous success.
This strategy was revealed in a book title “The Toyota Way – 14 Management Principles from the World’s Greatest Manucaturer” by Jeffery Liker. In it he shares a simple, but effective strategy that took Toyota from a quarterly profit of a mere 5 million dollars (not a lot for a company of their size) to a whopping 94 million the same quarter just a few short years later. That’s almost 20 times more profit. How did they do it?
Simple.
They listened to their people.
And then actually took action on what they had to say. Here’s the principle.
Managers had to take all the suggestions from their teams, and were required to implement 50% of them into their process. But why? Because nobody knows more about what a business should do to improve than those on the front line.
Are some of the ideas going to be silly, or even wrong? Sure. But they only had to implement half of them. And those ideas can change your company for good.
Why does this work?
Because it’s impossible for managers and business owners to interact with every customer. They often don’t hear the heart of their customers and what matters most to them.
Another reason this works is because “None of us is as smart as ALL of us.”
It’s easy to sit in your ivory towered office and look at spreadsheets and data, missing the mark on what it might take to create a truly Customer Centered company.
In my industry, the Kitchen and Bath Business, I’ve often felt like a lone voice crying in the desert for a much needed change of the industry as a whole to become TRULY Customer Centered.
Many companies pay lip service to the concept but have no real idea of what it really means and how to effectively implement it to become wildly profitable and successful.
Here’s the takeaway.
Listen to your people. Hear through them what your customers really value and want, then simply put those ideas into practice the concepts that will capture the hearts and loyalty of clients to turn them into raving fans. Those who can't wait to tell the world about you.
Will some of your ideas fail? Yes. Will it be worth it? Absolutely.
Here’s the even bigger reason to do this.
98% of your competitors will read this article and do Absolutely Nothing.
Go BIG on being Customer Centered. And become a truly Amazing Company. Better than you are now. Better than you ever dreamt of being.
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Here's to Your Success!
Kirk Heiner is an author, speaker and sales training expert with more than 30 years in sales. He's trained 1,000's of sales designers and sales reps from 100's of companies including Lowe’s, DuPont, Danze, Ferguson, Trend Group, the NKBA, AWFS, KBIS, Stock Building Supply, the SBA and many more.
He's helped thousands of Kitchen & Bath Designers, Sales Reps and Remodelers make more money. He can be reached at [email protected]
Manufacturers Representative at Rave Reps
3 年You're right Kirk. The best leaders encourage and listen to their people. People whose ideas are listened to will always be inspired to do more and think of solutions to problems.