The secret to social media success ??

Welcome to The Gist with Jyll, your monthly dose of Google Ads expertise. I'll be sharing my top posts with you from LinkedIn and other platforms, with added perspective and reflection to help YOU get better results with Google Ads.

This LinkedIn exclusive newsletter will interest you if:

• you work with Google Ads for a living, and prefer to receive your news with analysis and insights
• you're a current or aspiring content creator, and want a "peek under the hood" at how that works

You may also be interested in The Insider, my weekly Google Ads email newsletter where you'll get exclusive strategies and real-world case studies in your inbox every Tuesday.

Your favourite Google Ads LinkedIn posts this month were...

1. a case study about my lawyer client whose campaign was performing extraordinarily well except... no conversions. If only all coaching client challenges were fixed as easily as this one!
2. a video of me dancing through life - it was fun to have a good laugh together before the holidays.
3. an explanation of why I don't offer free discovery calls in my business, which was a more controversial take than I expected

Why did these posts get so much attention?

Educate, entertain, inspire. It's social media 101, the secret to sustained success on these platforms. Each of these posts hit one of those nails on the head perfectly.

The case study was educational, and gave you something that we don't see often in our feeds: a real-life case study, with numbers and details, so you can actually learn something transferable.

The video was entertaining, and gave you something else that we don't often see on LinkedIn: FUN!

The discovery call post was inspirational, showing you what life could be like in a world where your time and energy aren't zapped by folks who will never buy from you.

Ready to launch your first Google Ads campaign?

I put something together over the break that I'm slowly starting to share. It's called "Google Ads Made Easy: Launch Your First Search Campaign in Under an Hour."

It's free. It really does take less than an hour. Through 4 short videos, I'll show you in real-time how to create a Google Ads account, pick your keywords, write your ad text, build your campaign, and set up your account for success.

If you, or someone you know, wants to get started with Google Ads in 2025, check out "Google Ads Made Easy" at learn.jyll.ca/easy

Before I let you go...

If you'd like more Google Ads in your life, you can:

• sign up for my free weekly Google Ads email newsletter, The Insider., to get a new real-life Google Ads case study delivered to your inbox every Tuesday.
• follow my podcast, Inside Google Ads, or sign up to get the transcripts in your inbox every Thursday
• join my membership program, Inside Google Ads, and learn everything you need to know to become a Google Ads Expert

Drop a comment to let me know what you think, ask questions, give feedback - I'd love to hear from you ??