The Secret Sauce of a Successful Wealth Management Brand

Transition of the Week

Why it Matters: This transition demonstrates the ongoing allure of the supported independence model, particularly for top wirehouse teams. Such teams are faced with more legitimate choices than ever before: They could join another wirehouse, a regional or boutique firm, or they could launch their own independent business. Yet we see teams of this size and sophistication constantly opt for similar supported independence platforms. These models provide the best of all worlds—with scaffolding and support, but in an autonomous, entrepreneurial, and business-friendly construct that offers enterprise value creation and book ownership.

Why are some brands more memorable than others? What is it that makes an iconic design stand apart in a crowded market? How is a firm name created?

Even for those who work with an existing brand or who have an ad agency or marketing department close at hand, it’s still a mystery as to what’s really behind the making of a successful brand and marketing campaign.

So,?in our latest podcast episode, we asked Gordon “Gordy” Abel, the CMO behind the branding and marketing of dozens of RIAs in the Dynasty Financial Network family, these very questions.

As someone who’s been around the block with some of the biggest names in the business from Google to JPMorgan Chase and iShares by BlackRock, he has some inside baseball on what it takes to win the branding race.

Gordy shares why marketing matters and what you need to do to enhance your presence and exposure, plus how to leverage an existing brand, how to create a value proposition that resonates, obstacles to avoid, and much more.

It’s a “brain food” episode, with key takeaways to mull over as you kick back on the “final weekend” of the summer of 2024.?So be sure to listen in.

While you’re thinking about how to hit the ground running in September, be sure to download?Top Tips for Setting Your Business Up for Success.?Whether you’re just at the curiosity stage or are deep into the due diligence process, there are plenty of things you can be doing in the background to prepare your business and team for a potential move. And if not even considering a move, these tips will help ensure your business is ready to thrive.?Get it here…

As we wind down summer, we wish you continued growth. Next week, watch for our newest educational offering that helps to answer the most common question we hear from advisors:?Should I Stay or Should I Go??So keep tuning in…

Enjoy the long weekend,

Mindy Diamond

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