The Secret Sauce to Optimizing Your YouTube Channel

Hello, YouTubers!

Fran here, and I’m bringing you back to a crucial part of your YouTube journey – video optimization. If you're looking to get more eyes on your content, attract the right audience, and keep them coming back for more, this is the topic you can't afford to skip.

Video optimization is like the secret sauce that turns good videos into great ones. It’s not just about creating amazing content, but also about making sure that YouTube knows what your video is all about, so it can show it to the right people. Today, I’m going to walk you through the steps, from the basics to some nifty tips you’ll want to start using right away.

So, grab your notebooks, and let’s get your channel working smarter, not harder.?

Customization Page Optimization: A Quick Tip

This week, we’re talking about optimizing the second portion of your customization page. Here’s a simple tip: if you don’t have much to share yet, consider turning off your Home tab for now. By default, this tab shows up on your channel, but if you don’t have a large library of videos yet, it's fine to turn it off until you’re ready. Once you do have enough content, you can turn it back on and let it shine!

Channel Trailer & Featured Video: Make the Most of Your Space

Let’s talk about those valuable "real estate" spaces YouTube gives us. You don’t want to waste them with repetitive content! Here’s what we suggest:

Channel Trailer (For New Visitors) Your channel trailer is the first thing new viewers see. Make sure it grabs attention and tells them what your channel is about. It’s your chance to sell yourself—quickly! Keep it between 1 to 3 minutes and focus on what your channel offers, not who you are. This trailer is often your most-viewed video, so make every second count!

Featured Video (For Returning Subscribers) This one’s for your loyal followers! After someone subscribes, they’ll see your featured video every time they visit your channel. Make sure it’s relevant and updated with any new info—whether it’s an event, new product, or podcast. Bonus tip: Don’t ask for subscribers here, since they’re already subscribed. Instead, use this space to engage and show off your latest content!

Want to Learn More? Head over to the Senior Tuber Community on YouTube and unlock the full training. I’m here to help you make your mark and create the content you’ve always wanted!