The Secret Sauce Behind Tour de Tietema's Success
Pedro Couto Lopes
??Ride To Success Podcast host ?? Marketing ?? Creative ?? Cyclist | B2C & B2B Marketing Strategy
In a conversation on the Ride To Success podcast with Pedro Couto Lopes , Bas Tietema , the visionary behind the Tour de Tietema - Unibet cycling team, delves into his journey from professional cycling to pioneering a new business model in the cycling world.?
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Tietema's approach with TDT-Unibet represents a paradigm shift in professional cycling, emphasising the importance of engaging content, sustainability, and innovative sponsorship models to ensure the sport's growth and relevance in the digital age. The conversation reveals the unique blend of innovation, community engagement, and strategic thinking driving the team's success.
Genesis of the YouTube Channel
Post-retirement, Tietema ventured into content creation with the Tour de Tietema YouTube channel, aiming to offer a fresh, entertaining perspective on cycling. The channel's success, growing from a modest following to a significant online presence, highlighted the untapped potential of engaging and entertaining content in cycling.
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Tour de Tietema crafts content that resonates with a broad audience by striking a balance between humour and respect for the sport. Their approach is to create relatable, engaging narratives that showcase the human side of cycling, bridging the gap between athletes and fans.
"I think first of all, a lot of things we are doing has a lot to do with purpose to show how the sports economy can work on content creation and the important role of media. I think that's really something that's written inside all three of us to show them, for me, more from a cycling perspective, but definitely really from a media perspective and also from a commercial perspective."
From Content to Competition
The leap from content creation to forming a professional team was driven by Tietema's vision to blend media and competitive cycling. Tour de Tietema - Unibet symbolises a pioneering effort to leverage social media and content to build a team's brand and connect with fans on a deeper level.
Community engagement lies at the heart of Tour de Tietema's strategy. Through interactive content and behind-the-scenes access, the team cultivates a loyal fanbase. This engagement enhances the team's visibility and establishes a strong emotional connection with the audience.
Business Strategies
Sustaining a professional cycling team requires innovative business strategies. Tietema discusses the importance of creating a value-driven partnership with sponsors, focusing on long-term growth and sustainability rather than short-term gains.
Managing a professional team presents unique challenges, from logistics to fostering a team culture.?
Tietema emphasises the importance of aligning team operations with their brand values, ensuring that every decision contributes to their mission to reach the Tour de France in 2026.
For Tietema, success transcends traditional metrics. It's about living your passion, positively impacting the cycling community, and continuously striving for improvement and innovation. This philosophy underpins every aspect of Tour de Tietema's approach, from content creation to competing at the highest levels of the sport.
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Bas Tietema's journey from a professional cyclist to a trailblazer in cycling media and team management offers valuable insights into the power of innovation, community, and strategic thinking in achieving success. As Tour de Tietema - Unibet continues to redefine what's possible in cycling, their story serves as an inspiration for businesses and cycling teams.?
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Find out more about Bas Tietema's journey from professional cycling to pioneering a new business model in the cycling world in the Ride to Success Podcast. Chapters: ~ Initial Attraction to Cycling
~ Genesis of the YouTube Channel
~ Content Strategy
~ From Content to Competition
~ Challenges in Team Management
~ Community Engagement
~ Business Strategies
~ Advice for Aspiring Cyclists and Content Creators
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Links to the podcast:
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Social Links to Ride to Success: Follow Pedro Couto Lopes:
Instagram: https://www.instagram.com/_ridetosuccess/
Thanks for listening
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#Cycling #Podcast #RideToSuccess
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Optimizing logistics and transportation with a passion for excellence | Building Ecosystem for Logistics Industry | Analytics-driven Logistics
11 个月What advice do you have for aspiring cyclists and content creators looking to achieve success in the cycling world?
??Ride To Success Podcast host ?? Marketing ?? Creative ?? Cyclist | B2C & B2B Marketing Strategy
11 个月Community engagement lies at the heart of Tour de Tietema's strategy. Through interactive content and behind-the-scenes access, the team cultivates a loyal fanbase. This engagement enhances the team's visibility and establishes a strong emotional connection with the audience.
Translation agency for ??Cycling, ??Running and ??Triathlon Brands |?? CEO @ Endurance Translations |?? Cyclist | ?? Triathlete | ?? 2x Ironman Finisher |?? NVC practitioner
11 个月Man but those Cannondales rock! Do they also work with the Palace Skateboards team?