The Secret to Repeat Business: Customer Follow-Ups

Business in the world of weed is booming, with new shops opening up all the time. But just having good bud isn't enough to keep customers coming back for more. Building a loyal following is key to staying on top.

That's where checking in with folks after they buy something comes in handy.

Following up after a sale isn't just about checking in; it's about showing your customers you genuinely care about their experience.?

It's the difference between a one-time purchase and a lifelong patron.? Think of it as nurturing a seed into a loyal, repeat customer.

Sure, amazing deals and top-shelf flower will get people in the door, but it's the connection they forge with your brand that keeps them coming back.

Whether it's the friendly budtender who helped them find the perfect strain, or a seamless online experience, these positive interactions build trust and loyalty.?

So don't miss this golden opportunity to build lasting relationships.

Why Does a Post-Sale Follow-Up Matter?

Following up strengthens customer relationships by showing you value their feedback beyond the initial sale.?

This valuable feedback loop helps you:

• Gain Customer Insights: Understanding their experience with specific products allows you to improve inventory management and cater to their needs better.

• Boost Social Proof: Positive reviews are like gold in the cannabis industry. Encouraging satisfied customers to leave feedback validates your brand and attracts new customers seeking the best experiences.

Ways To Follow-Up

1.? Personalized Feedback Requests

• Online purchases: Send a follow-up email or push notifications asking for feedback on the product itself.
• In-store purchases: Train your budtenders to ask about both the product and the overall shopping experience.

2.? Targeted Promotions via Your Dispensary’s Custom Mobile App

Cannabis consumer craves personalization, and custom cannabis mobile apps offer a powerful tool to deliver it.?

By segmenting your customer base according to their past purchases, you can send targeted push notifications with offers that resonate with their specific needs and preferences.?

This kind of personalization goes a long way in showing your customers you pay attention and value their business.

An example scenario would be:

A customer recently purchased a pre-roll variety pack.? Through your mobile app's marketing management dashboard, you can identify him (together with those that bought the same product in the past) as someone who enjoys exploring different pre-roll brands.?

Next week, instead of offering a generic discount on flower, you can send them a targeted push notification highlighting a special deal on your new Jeeter pre-rolls, or perhaps a discount on another highly-rated pre-roll brand they haven't tried yet.

This is the magic of targeted promotions.

By speaking directly to their interests, you're more likely to capture their attention and convert them into repeat customers. Unlock the power of personalized marketing with a one on one demo with Digital Awesome's Client Success Team.?

3.? The Power of Human Connection

Don't underestimate the impact of a simple conversation.?

Train your budtenders to greet returning customers by name (if they're comfortable with it) and inquire about their last experience. This genuine interaction fosters a connection that price alone can't compete with.

Here are more ways to cultivate a welcoming environment and build strong, meaningful customer relationships:

• Active listening: Train your budtenders to truly listen to customers' needs and preferences, not just hear them.
• Product recommendations: Based on past purchases and feedback, suggest products that might be a good fit for them.
• Offer educational resources: Provide information about different strains, effects, and consumption methods.
• Host events: Organize educational workshops, social gatherings, or loyalty programs to keep customers engaged.

Remember, dispensaries, following up isn't a chore; it's a vital investment in your customer relationships.? Make it a cornerstone of your customer service strategy, and watch your cannabis business blossom.

Boost Customer Loyalty with Your Own Custom Mobile App

To inquire about pricing, book a 15-minute demo or email [email protected].