The Secret Recipe to an Unforgettable Logo Design.

Dennis M. Dennis M.

Dennis M.

Branding, Marketing and Culture Pro - Marketing Manager at Insight Medical Imaging

发布日期: 2022年12月5日
+ 关注

The secret recipe is in your hands now!

Guard this with your life!

Like any good recipe, certain ingredients are required to make it tasty and enjoyable.

Logo design is no different.

A recipe is required to take a logo from tasting MEH to HOT DAMN!!

I’ve been fortunate to design hundreds of logos since I began my career in 2002. It took me years to create this formula, and I’m releasing my secret recipe to you for the first time ever.

No alt text provided for this image
A snippet of logo designs I have created since 2010. I've been doing this since 2002!


So guard this with your life.

Step 1. Pour into the bowl one part STORY

  • To create a Story you need 3 equal parts of who you are, what you do and why you do it.
  • Getting these three parts requires you to think about:
  • All logos need a story. It builds deeper emotional branding with your customers and employees. Your company is unique and has a different story from your competitors. So why not stand out instead of blending in?

领英推荐

Step 2. In a separate bowl, add one part UNIQUENESS

  • To create Uniqueness, you need four parts - icon, symbolism, spin and negative space.
  • Creating these four parts requires you to research and sketch out ideas.
  • Stay away from checkered flags, crossed tools, racing lines, car parts or vehicle silhouettes. These elements if used should be secondary. I highly recommend you stay the fuck away from these at all costs.

Step 3. Pour STORY & UNIQUENESS into one bowl. Mix well. Once it has an even consistency, you must check it for VERSATILITY.

  • To check for Versatility, you will need to be aware of 3 things: sizing, usage and readability.
  • Creating these 3 parts requires you to consider your logo's big picture. Where will it be marketed? Don’t overlook any type of application. It doesn’t matter if you are strictly a web-based business. There might be a moment where you require your logo printed on a car, t-shirt, removable tattoos, billboards, etc. Create your logo to be versatile.

Step 4. Bake and use.

  • Once it has fully baked, your logo is ready to use. It is important to remember that your logo is your brand’s workhorse. It will be used everywhere. Set guidelines and usage variations for your logo. If a specific shade of colour is used in your logo, make sure it’s always used.

I have been using this secret formula since 2010, and it has not disappointed me. Now it’s in your hands. Use it wisely and be sure never to skip a step. Logo design is important. Designing logos that last the test of time takes skill and creativity.

How is your logo performing?

Send me a private message with your logo and I will voice note you ways you can improve it for free...

Become Dangerous Become Dangerous

Become Dangerous

343 位关注者

订阅
Jon Hedges

Principal, Hedges & Company Digital Marketing Agency

2 年

"Stay away from checkered flags..." Yup That reminds me, decades ago, probably the early 80s, I did a logo design for a local real estate company and used a stylized oak tree because every other local company had some version of a house silhouette. Nobody used a tree. The client hated it. I think they had someone else do a logo with a house silhouette. Oh well.

赞
回复
查看更多评论

要查看或添加评论，请登录

Dennis M.的更多文章

  • Are you being intentional or tactical?
    2022年11月23日

    Are you being intentional or tactical?

    Intentional or tactical? Remember the shoe company TOMS? When they began, their model was all about giving back. When…

  • It's not an offer. It's an exclusive.
    2022年11月9日

    It's not an offer. It's an exclusive.

    Branding made easy. It’s called a MiniBrand, and it’s an exclusive only available this last quarter of 2022.

    1 条评论
  • The sandwich meat of my youth
    2022年10月31日

    The sandwich meat of my youth

    I got this email from a subscriber that I wanted to share with you “Dennis. Please take me off your spam list.

  • Share a better story.
    2022年10月26日

    Share a better story.

    I have been to Disneyland & Disneyworld several times. Every time I go, I work hard to absorb everything Disney does.

    2 条评论
  • Break it.
    2021年3月16日

    Break it.

    Inspiration for the automotive aftermarket There is a lot of hype and attention that goes into a new car debut. The…

    1 条评论
  • Branding in times of global change
    2020年3月27日

    Branding in times of global change

    *This article was written during the COVID-19 Pandemic of 2020.* There is something beautiful happening at this very…

  • Build Your Own Sandbox – A Manifesto Inspiring You To Build A Better Brand
    2020年3月6日

    Build Your Own Sandbox – A Manifesto Inspiring You To Build A Better Brand

    This manifesto was written to inspire you to do better. Inspire you to believe in yourself, your organization, your…

    1 条评论
  • We all have limiting beliefs
    2019年7月5日

    We all have limiting beliefs

    The whirl of emotions that follow a branding project I complete is amazing. There is a lot of pride and energy put into…

  • The importance of branding properly.
    2019年3月15日

    The importance of branding properly.

    When it comes to weight loss, most people dive right in head first. They buy the fancy shoes, the wrist watches…

    1 条评论
  • I am loving what SEMA is doing.
    2019年2月12日

    I am loving what SEMA is doing.

    When I first started my company 9 years ago, I was never into data. My marketing efforts were archaic.

社区洞察

其他会员也浏览了