The Secret to Powerful Communication: Mastering the Behavioral Communication Matrix
KENYATTA TURNER, MM, BSPC
Unleashing Human Potential w/ Behavioral SuperPowers ????♀? | Speaker ?? | Organizational Alignment | Behavioral SWOT & TOWS Expert | Exec. Coach | Bestselling Author ?? | Elevating Leaders & Teams w/ #BehaviorMatters
Have you ever felt like someone completely misunderstood what you meant—even though you thought you were being crystal clear?
The Behavioral Communication Matrix: What It Is & Why It Matters
The BCM reveals that we communicate through four distinct behavioral lenses:
1?? WHAT-Driven Communicators → Focused on results, facts, and efficiency.
2?? WHO-Driven Communicators → Energized by relationships, storytelling, and connection.
3?? HOW-Driven Communicators → Need structure, order, and predictability.
4?? WHY-Driven Communicators → Motivated by data, purpose, and deep understanding.
When you speak the wrong behavioral language, your message gets lost.
However, when you align your communication to someone’s natural style, everything shifts: conversations flow, conflicts decrease, and influence skyrockets.
What Happens When You Get It Right?
Most of us communicate how we naturally prefer to be communicated to, but what happens when that doesn’t align with the people around us?
?? Charmaine Wilson experienced this first-hand. She took one of my communication courses because she wanted to understand her communication style and learn how to connect with others better.
“During the class, I learned about the different communication styles and what type of communicator I am. We also discussed the importance of understanding the communication styles of those around us, especially in business and networking.”
After the course, she immediately applied the tools to improve her communication—especially when teaching classes and leading her team.
“Everything is built on top of each other, making it easy to move from one topic to the next. The real-world applications were incredibly valuable, and I loved the sisterhood that developed with the other ladies in the course.”
?? This is the power of mastering the Behavioral Communication Matrix! When you understand how you communicate and how others naturally process information, you can transform the way you:
? Lead and teach effectively.
? Strengthen relationships in business and networking.
? Create deeper connections with your team.
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Want to Master This? Join My Live Masterclass!
?? Want to experience this transformation for yourself? The good news? You can learn to master this skill with the proper insight and guidance.
?? Join me LIVE for The Behavioral Communication Masterclass! FREE TO ATTEND!
???? Tuesday, February 11, 2025, @ 12:00 pm MST
I’ll show you exactly how to use the Behavioral Communication Matrix in real-time, so you can:
??Instantly identify someone’s preferred communication style.
??Adjust your approach to build trust & connection effortlessly.
??Avoid miscommunication and lead with confidence.
?? Join me LIVE for The Behavioral Communication Masterclass! FREE TO ATTEND! ?? RSVP HERE
???? Tuesday, February 11, 2025, @ 12:00 pm MST
P.S. Be sure to SUBSCRIBE to my newsletter, The Behavioral Awakening. Read Issue #1 to learn how Storm, from the X-Men, uses the Behavioral Communication Matrix to lead!
Thanks for reading! ???? Which of the FOUR STYLES in the BEHAVIORAL COMMUNICATION MATRIX do you think YOU use most? Drop a comment; I’d love to hear your thoughts!
Kenyatta Turner, MM, BSPC, Founder & CEO of Freedom Empire Consulting
Certified Behavioral SuperPowers Coach | Master Trainer | Speaker | Author | Podcaster
Kenyatta’s signature B.E.H.A.V.E. philosophy helps individuals and organizations Discover, Uncover, and Unleash their Behavioral SuperPowers. She’s also a passionate volunteer with organizations like Girls Rock! Phoenix and Fresh Start Women’s Foundation. You’ll find her playing drums or chilling with family and friends when she's not on stage or transforming teams. #LoveLife ??????
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Unleashing Human Potential w/ Behavioral SuperPowers ????♀? | Speaker ?? | Organizational Alignment | Behavioral SWOT & TOWS Expert | Exec. Coach | Bestselling Author ?? | Elevating Leaders & Teams w/ #BehaviorMatters
3 周"The whole world opened to me when I learned to read." – Mary McLeod Bethune