The Secret Power of a To-Do List
Martin Bell
Entrepreneur & Investor | We Buy & Scale Exceptional Software Companies | Rocket Internet, Harvard, Wharton
Venture building is much like tackling a busy work-day.
Everyone has experienced this before: you have so much on your plate and on your commute to work you start compiling a mental to-do list of what you’re going to have to accomplish.
You enter the office and execute on the first task, it takes waay longer than expected, however, you eventually start your second task. Throughout your work you get distracted by endless Slack messages and emails and eventually find yourself reading an irrelevant blogpost or LinkedIn article for 30 minutes. You forget what else you wanted to achieve that day and suddenly start working on something that is completely irrelevant regarding your current progress.
At the end of the day, you’ve achieved only a third of what you’ve set out to accomplish because your workday was unstructured and lacked a linear focus.
This can easily be avoided by having a clear to-do list. That explains why the vast majority of successful people use some sort of a to-do list to structure their day, you do so too probably.
Something I personally cannot understand, however, is why so few venture-builders follow a well structured to-do list of what their startup needs to execute on.
Many get lost and squander valuable time and resources figuring out what to do next. Without a proven blueprint they then execute on the wrong tasks in the wrong order and even forget some vital tasks. Then when attempting to scale they realize that they forgot to do things that are usually done in the setup stage and spend an abundant amount of money to adjust these early mistakes. In short: everything gets really messy - really quick.
If you reap the daily benefits from a to-do list regarding your productivity, why wouldn’t you want to reap the benefits from a to-do list in the big picture - your venture as a whole?I cannot overstate the importance of a well structured to-do list.
As the previous Chief architect of Rocket Internet’s 100-day launch process and as the CEO of Bell Ventures I’ve helped build over 120+ companies, some of which became unicorns (like Zalando). Over time I started noticing recurring patterns and I figured out which tasks are imperative to the success of a venture.
In an attempt to share this knowledge with the broader startup community, I distilled all my knowledge a bulletproof plug-and-play system with real life cases covering the entire value chain.
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