The secret playbook behind the Snowflake success story
The record-breaking Snowflake IPO has sent shockwaves through the financial markets. How does a company go from stealth mode to a market capitalization of $70.4bn in 6 years? We reveal the truth about a secret playbook which is creating the unicorns shaping the future of the tech space.
"We use science and math to scale"
Brian Blond - Managing Director of Sutter Hill Ventures
Within hours of release, Snowflake stock soared to a first day record-breaking high of $319. There are many contributing factors that have enabled this success. Whilst many markets are feeling the strain of C19, Snowflake is an organisation that is benefiting from the increased demand for cloud services. Many will look at the market-leading technology which offers 612% ROI within 3 years (Forester) and the market as the source of success. However, we have discovered a deeper truth that Snowflake story is not an isolated success.
Snowflake is built on a playbook that has been perfected over the last 30 years. Those that use the playbook are consistently scaling unicorns with remarkable predictability; Okta, MongoDB, Zscaler, Splunk and AppDynamics are among the most successful technology companies of the decade. What is not common knowledge is the extent to which these companies are intertwined. The CROs and board advisors integral to this are part of an elite group. They have all worked together and learnt their playbook from one man, John McMahon. We lift the lid on the people, strategy and processes behind this remarkable story.
The 33 CxOs is a vodcast series which investigates the sales strategies that have yielded the results. We dissect the playbook by hearing the stories of the executives that are driving the fastest growing technology companies in the world. These 33 CxOs have raised over $22bn in VC funding and contribute to 4% of the software turnover globally. They have helped 26 unicorns, 8 decacorns and the organisations that they lead have a combined valuation of $230bn. But what is the key? How are they able to achieve repeatable success, at such speed and scale?
Interviews with Brian Blond (Sutter Hill Ventures), Antony Palladino (Aisera), John McMahon (Board Advisor Snowflake), Patrick Ball (Privitar), Jeff Lortz (Acoutsic), Mark Musselman (VaporIO), Mauro Trione (Delphix), Bill Strogis (Hyperscience) and Carlos Deltore (TripActions).
Hunters and Unicorns: The 33 CxOs - Trailer
For a full background on the story visit our blog page
The video series is available on our YouTube channel Hunters and Unicorns
Audio podcast - Spotify - Apple coming soon
Episode 1 - Brian Blond - Scaling like a Venture Capitalist