Secret NYC Illuminates AWNY, Bringing Hyper-Local Insights To A Global Stage

Secret Media Network brought a fresh and innovative approach to brand partnerships for Advertising Week New York, alongside top-tier brands like Pepsi, Amazon, TikTok and Google.

Secret Media Network, the most influential media in entertainment, shared key insights into the new era of branded content, giving its fresh perspective on how brands can elevate their marketing strategies for lasting impact and greater reach. From a bespoke Midtown guide to hosting a powerful panel discussion revolving around experiential marketing, this unique partnership went beyond digital confines to create a full-spectrum campaign.?

With a shared passion for crafting experiences and amplifying community voices, the pairing made for seamless synergy. Secret NYC stands as the authoritative source of daily news, inspiration, and things to do in the city for over 2 million engaged followers. Advertising Week New York, a premier industry event, allowed our hyper-local insights to come to life on a global stage.?

Gathering thousands of people in the heart of Manhattan with more than 400 inspiring speakers, the event created the perfect opportunity to share our insights and insider tips with some of the greatest minds in the field—and in person. Meanwhile, our real-time Instagram stories, playful reels and in-depth editorial coverage gave a broader audience an introduction to the corporate universe in a style that resonates.??

What set this partnership apart was not only the unique content across digital platforms but also the launch of Secret Media Network's first-ever printed guide. As guests stepped inside, they were greeted with our bright Taxi cab yellow Midtown Guide, serving as an invitation to explore both the event and the city that surrounds it. Inside, readers discovered a thoughtful selection of sessions happening, as well as a list of the incredible coffee shops, bagel spots and hidden gems in the borough.

At this year's edition, Secret Media Network's VP, Miriam Cacho Sol, shared the spotlight with industry heavyweights, creators, influencers, and celebrities, including Paris Hilton and Pepsi CMO, Todd Kaplan. Her session delved into our unique approach to content while demonstrating how media partners can be invaluable to brands, particularly in the experiential marketing space.

“People trust us with their most treasured thing, which is their free time,” Cacho explains in her talk.?

If you missed the session or couldn't attend in person, Secret Media Network's Vice President, Miriam Cacho Sol's talk at AWNY can be viewed online here . You can also view some of the highlights here.

For partnership inquiries and further information, please contact us through our website . For PR inquiries, get in touch with Secret Media Network's PR specialist, Ana Onieva Pulido, at [email protected] .