Secret of Most Profitable Ads

The key to running highly profitable ads isn't just about the ads themselves—it's about what happens after someone clicks on them.

Here’s what you should focus on:

1. Optimize your sign-up process: Ensure your landing pages and forms are user-friendly and persuasive.
2. Refine your follow-up sequence: Implement effective email campaigns or remarketing strategies to engage potential customers.
3. Increase your webinar show-up rate: Use reminders and incentives to ensure attendees don’t miss your event.
4. Provide excellent customer support: Address customer needs promptly to build trust and satisfaction.
5. Reduce churn rate: Keep customers engaged and happy to minimize cancellations.
6. Boost backend revenue: Upsell, cross-sell, and introduce new offers to existing customers.
7. Maximize lifetime customer value: Focus on long-term relationships with your customers for sustained revenue.

Many people in Facebook marketing groups discuss quick hacks or targeting strategies, but the real issue often lies in their overall business structure.

For example, I have a long-running Facebook ad that isn’t perfectly polished—it has poor visibility and sound quality, yet it’s highly profitable. Why? Because the underlying business processes are solid.

When you optimize your funnel and overall business, the ads naturally become more effective.