Secret Manipulative Tactics NOT Included

One thing I can’t stand in the “pop culture” (aka fake) versions of entrepreneurship is the sleazy manipulative sales tactics.

These disgusting behaviors are championed as powerful and desirable tools to “grow your business”.

Those tactics have caused more harm and trauma to their consumers than I can even imagine.

I know from over two decades of experience that there are two major behavioral factors that ACTUALLY help create and maint a seven figure plus business for years.

(Sans manipulation)

Behavior #1: Do what is best for your prospect and client at all times.

That is what’s best for your business too. Isn’t that magic surprising?

Imagine if you were treated like a valued friend/VIP client in every interaction you had with your current companies you are buying from or considering buying from.

How would you react?

I know I’d definitely keep spending money with that business for the long haul AND tell all my friends about them too.

So treating people well is a super “ninja” skill that doesn’t cost a thing if you’re looking to grow your business effectively

Step 2: Communicate with transparency.

When you’re honest and transparent about who you are, how your process works, and how you aim to serve and make the world a better place, everything is simpler.

And simple scales.

So if you’ve been burned in the past by yet another sales or marketing guru…

Or if you bought the latest software that “everyone” said you needed to have…

Or even if you hired a marketing and technology firm to grow your business and it turned out they weren’t honest about up front with you about what they could actually do for you…

I want you to remember that it’s ok.

Don’t be hard on yourself.

We all make inexperienced decisions and pay with our dollars and time for our valuable education as entrepreneurs.

Those challenging experiences help us find true life long friendships and partners in our entrepreneurial journeys.

And for me, having been sold to by sleazy people before, I’m committed to being super transparent about how our “sales” calls go here at BME.

We believe it’s absolutely crucial to treat people like we want to be treated.

And so we send our call process to the new people we’re meeting ahead of the call so they understand exactly how we plan to serve them (regardless of if they decide to pay us and partner with us).

Here’s a copy of it if you’re curious what that looks like: https://docs.google.com/.../1fe.../

When we have a new partnership exploration call, our intention is to give the best information and guidance to that person. Even when at times it means they aren’t ready to invest with us.

We have many free guides and resources and also other companies we refer these folks to when it’s not a good fit for us to partner.

And we also have completely transparent process that is driven by market research and decades of experience that leads our clients to create profits, impact and freedom in a way that few other companies can. Those at the partnerships with our clients that we love (and why some have been with us for 15+ years).

Either way, we love meeting new amazing entrepreneurs that we can serve in small or large ways and that’s why we choose transparency and integrity over secretive manipulative tactics.

No matter what type of partnership your business is looking for, I would encourage you to find one of us “weird” entrepreneurs who is doing things differently like this if you want to succeed in the long run.

That’s how I hire partner vendors into my business these days, and it’s been one of the best decisions I’ve ever made in my 25 year career.

To your success,

Gabe

P.S. One thing that our partner clients do best is they choose to show up with true authenticity. Being their weird selves is actually what makes their branding work.

Be brave. Be yourself. Even if you look silly blowing a smoke ring.