The Secret to Long-Term Growth & Strategic Stability

Operations roles (RevOps, BizOps, DevOps) are often seen as support functions. But Apollo.io ’s COO, Matt Curl , is flipping the script with Strong Ops, a model that drives long-term value and shapes business strategy beyond just putting out fires.

Here’s how Strong Ops is transforming the game:

What is Strong Ops?

Strong Ops doesn't just solve problems or help execute someone else’s vision. It leads. With a bird’s-eye view of the business, Ops teams:

• Set strategic direction proactively
• Identify opportunities for growth
• Resist short-term fixes that don't align with long-term goals

It’s about guiding the business, not just supporting it.

Why They Matters

In fast-paced companies, turnover in leadership roles like Sales or Marketing is expected. Each new leader brings a different strategy, which can lead to chaos: wasted resources, tech debt, and missed opportunities.

Strong Ops prevents strategy shifts caused by leadership churn. They ensure the business sticks to what works, protecting long-term goals over short-term trends.

From Pain Reduction to Value Creation

Most Ops teams are stuck in reaction mode, focused on fixing what’s broken today. But Strong Ops is proactive.

Traditional Ops? Just fix the pain. Strong Ops? Drive sustainable growth.

Key Takeaway for Leaders

To unlock the power of Strong Ops, empower your Ops team to make strategic decisions. Give them the insights they need to lead, not just support. Trust them to maintain stability, even as other leaders come and go.

Ask Yourself:

• Are your Ops teams driving long-term value, or are they stuck solving immediate pain points?
• Are they empowered to steer the business in line with strategic goals?

Who Owns Product-Market Fit?

Early on, PMF was owned by the founders. However, as you scale, Ops, especially RevOps and BizOps, should identify new growth opportunities and guide the company forward.

Strong Ops = Consistency Over Chaos

Don't let leadership turnover derail your strategy. Build foundational processes that stand the test of time. Strong Ops is the key to avoiding constant reinvention and protecting against the whims of new leaders.

- For Ops Teams: Are you focused on short-term pain reduction or building long-term value??

- For Founders: Are you empowering Ops to guide strategy and stay the course through leadership changes??

Strong Ops isn’t just about smooth operations. It’s about owning growth, driving strategy, and making bold moves to ensure your business thrives.

Discover how Apollo.io ’s proactive strategy is redefining long-term growth!

Tune into this episode of the Predictable Revenue Podcast with Matt Curl and get ahead of the curve!