The Secret Ingredient: Why Your ‘About Us’ Page Matters, Girls First Salary Goes Viral, Blueprints for Better Chat GPT Prompts, and More...

In today’s digital world, your website is often the first interaction a potential client or partner has with your business. And while your services or products might be the reason they clicked, it’s your story that makes them stay. That’s where your ‘About Us’ page comes in – it’s not just a section on your site, it’s your chance to connect with people on a human level.

Why Your Story Matters

People do business with people. When someone visits your site, they want to know the heart behind the business – what drove you to start it, what challenges you set out to solve, and the passion that fuels your work. Telling your story creates a sense of trust and relatability, which is especially powerful when your audience includes other business owners who have their own stories to tell.

The ‘About Us’ page is your chance to say, “This is why we do what we do, and here’s how it helps you.”

Human Connection = Business Growth

Authenticity is key to building long-term relationships, especially in B2B. Sharing the why behind your business opens a window into your values and mission, which helps clients and partners see more than just a service provider – they see a person they can connect with. And in a world filled with choices, that human connection could be the deciding factor for someone to choose you.

Tips for Writing a Great ‘About Us’ Page:

Start with Your Why: What problem are you solving? Why did you feel compelled to start this journey? Open with the mission behind your business.

Tell a Short Story: Give a brief backstory. Whether it’s a spark of inspiration or a challenge that led to your idea, sharing your origin creates a personal connection.

Show, Don’t Just Tell: Use real-life examples to illustrate your values and impact. Clients want to know how you’ve made a difference, not just what you do.

Be Human: Avoid corporate jargon. Write as if you’re having a conversation. People appreciate authenticity, and a casual tone can go a long way.

Invite Them Into Your Journey: Let visitors know that by working with you, they’re becoming part of something bigger – your business’s evolving story.

A Call to Action

Your ‘About Us’ page should leave people feeling like they’ve met the person behind the business, not just read a list of services. By sharing your story, you’re inviting them to connect with your journey – and that’s where real relationships start.

Make your story the reason they choose you.

Quotable

“I don’t look to jump over 7-foot bars — I look for 1-foot bars that I can step over.”

Warren Buffett, Berkshire Hathaway chairman and CEO

This Week's Track

Johann "Hans" H?lzel (German: [?jo?han hans ?h?ltsl?]; 19 February 1957 – 6 February 1998), better known by his stage name Falco (from Falko Wei?pflog),[1] was an Austrian singer and musician. He had several international hits, including "Der Kommissar" (1981), "Rock Me Amadeus",[2][3] "Vienna Calling",[2][3] "Jeanny", "The Sound of Musik", "Coming Home (Jeanny Part II, One Year Later)", and posthumously "Out of the Dark".

"Rock Me Amadeus" reached No.?1 on the Billboard charts in 1986, making Falco the only artist in history to score a number-one hit with a German language song in the United States.[4][a] According to his estate, he has sold 20 million albums and 40 million singles, which makes him the best-selling Austrian singer of all time.

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Podcast

This week, Sandra Antoun , our Director of Sales and Marketing, was featured on Syncro’s podcast to discuss the importance of newsletters for businesses. In the interview, she shares why newsletters are essential for building strong client relationships and offers practical tips on how to get started. Whether you’re looking to boost engagement or strengthen your brand, Sandra’s insights are a must-hear!

Austin Bites & Sips

Soto Restaurant is a distinctive Japanese dining experience located in South and North Austin. Executive Sushi Chef Andy, who has led some of the world’s top Japanese restaurants, has brought his expertise and unique culinary vision to Austin. The restaurant offers authentic Japanese cuisine alongside inventive interpretations of classic dishes, providing a blend of tradition and creativity.

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