The Secret to Higher Rankings in the App Stores

The Secret to Higher Rankings in the App Stores

Alex Andrade-Walz Alex Andrade-Walz

Alex Andrade-Walz

Rebuilding Trust in the Age of AI @ Gen

发布日期: 2015年5月6日
+ 关注

There's a lot of speculation about what goes into the ranking algorithms for the Apple App Store and Google Play: Keywords in the title, keywords in the landing page, download count, installs, rating and review sentiment, retention, revenue, etc. etc..

What's missing from a lot of this speculation is the number of ratings and reviews an app has. More than the star rating itself, the rating count seems to be what separates the top chart apps from the other 1.3 million apps:

  • The top 100 Android apps average 3.1 M ratings each while the top 100 iOS apps average 196 k ratings.
  • Apps in the 401-500 ranks (still in the 99.96 percentile of all apps) have "only" between 10% (Android) and 20% (iOS) of the rating volume of those apps in the top 100.
  • Two-thirds of all other apps haven't received a single rating.

I ran some experiments on app store data this morning, testing a multitude of factors commonly thought to be predictors of rank. Among these, the strongest correlation was between rating count and ranking, with a 40% correlation:

And here's the same chart for apps ranked lower on the top chart (note the dramatic difference in the scale of the y-axis):

Apps with more ratings also tend to have less volatile rankings, making it easier to stake a claim in the top charts:

Clearly, rating count matters.

To see just how much it matters, download my free 55-page eBook: The Mobile Marketer's Guide to App Store Ratings & Reviews.

Inside, you'll find an overview of the reasons why ratings and reviews pose such a challenge to mobile marketers and two full chapters full of case studies and actionable data-backed steps for boosting your ratings and reviews.

Enjoy and let me know what you think!

要查看或添加评论，请登录

Alex Andrade-Walz的更多文章

  • Elections, Information, and Trust in the Age of AI
    2024年1月16日

    Elections, Information, and Trust in the Age of AI

    Observations of a former political campaign strategist The intersection of elections, information, and trust has always…

    10 条评论
  • What I Learned Spending $3M On Google Ads
    2018年10月23日

    What I Learned Spending $3M On Google Ads

    Over the last few years, I’ve had the privilege to run digital advertising for dozens of clients representing just…

    1 条评论
  • “You’re f****** with the magic.”
    2018年8月14日

    “You’re f****** with the magic.”

    “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker The golden…

  • 5 Ways To Turn Games Into Businesses
    2015年5月26日

    5 Ways To Turn Games Into Businesses

    This post was originally published by Amazon.com on May 7, 2015.

    2 条评论
  • The New Grad's Guide to Leveraging Rejection
    2015年5月21日

    The New Grad's Guide to Leveraging Rejection

    In my address to the Class of 2015, I checked off all the commencement clichés short of “the world is your oyster.”…

    2 条评论
  • Fighting Homophobia In The Workplace
    2015年5月17日

    Fighting Homophobia In The Workplace

    International Day Against Homophobia and Transphobia Three Ways We Can All Effect Change In The World Imagine going to…

    3 条评论
  • To the Class of 2015
    2015年5月11日

    To the Class of 2015

    Ecstatic. Anxious.

    19 条评论
  • Let's Talk Customer Love
    2015年4月13日

    Let's Talk Customer Love

    Did you know that 78% of consumers feel misunderstood? “Customer Love” is an easy idea to get behind. Every company…

  • 7 Mentors You Need To Excel In Life & Business
    2015年4月7日

    7 Mentors You Need To Excel In Life & Business

    Nothing great was ever accomplished in isolation. Nothing great was ever diminished by asking for help.

    2 条评论
  • 3 Growth Hacking Lessons From My First Start-Up
    2015年3月30日

    3 Growth Hacking Lessons From My First Start-Up

    Or, What I Would Tell My 18-Year-Old Self I often say I got into marketing serendipitously, but in reality it was more…

    11 条评论

社区洞察

其他会员也浏览了