The secret of a great headshot
What separates a good headshot from a mediocre mugshot?
First of all being prepared before you go before the camera, making sure hair and makeup are how you would like your potential clients to see you.
At the session: your shoulders should not be square to the camera, your business portrait will look much more articulate if the shoulder are sloping just away from the camera. Lighting is extremely important, while it should be simple, pleasant shadows add shape to the face, clothing should complement your complexion and not least look professional and business like, but that doesn't mean you can't be casual.
These days the protocols for business attire are much more relaxed, but remember the image captured is precisely how it will look for quite a long time, you won't want to have a reshoot just because of a poor choice of clothing.
Never fall for the excuse that it can be fixed in Photoshop, that is singularly the most expensive way to put right a very simple issue. Yes scars and blemishes can be made less obvious or completely obliterated and most good headshot professionals will be happy to take care them.
We do as a matter of course provide simple retouching as part of the package, all you need to do is let your photographer know if there are complexion issues that you wish to have corrected,
If you know there is is a side of your face that you find more appealing to the other, remember, too, that a photograph is not the same way round as you see yourself in the mirror, the mirror flip flops the real image of you, while a portrait is the view others see of you.
I am always happy to help people consider, how they should dress and or make up, but the best advice is keep it simple.
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