?? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)

Do you know how to identify where your customers are coming from correctly?

It’s one thing to track conversions and look at your ROAS. It’s another thing to know?who?made those conversions and?where?they took place.?

For example, you might not realize this. But your existing customers could be searching for your brand and clicking on your brand campaign to make a purchase.

Instead of spending money to acquire new customers, you might be spending it on getting the same customers you already have.

This is where knowing your?Media Efficiency Ratio (MER)?becomes?important.?

Your MER is your company’s?overall?return on ad spend. Not just Google or Facebook or Tiktok.?It’s ALL of them.?

When you understand your MER, you’ll know where conversions are happening and be able to allocate better resources where they need to be. You’ll know where to?put money where it matters so you can?get?more new customers and better ROI.

Watch this video and master your Media Efficiency Ratio.