The Secret To Getting Rich

This post was originally published on briantracy.com

Do you ever think about what your life would be like if you doubled your income this year? What if you doubled your income AND you doubled the time you spend doing what you love? Better yet, with the people you love?

Herein lies the secret to building wealth. If you think it’s impossible in this economy, it’s not!

In every shift of the economy — down or up — there are winners and losers, like with everything in life. It’s all on how you look at and play into your current circumstances.

Even in the Great Depression, people came out new millionaires. Today will be no different, but only if you know the correct path to get there. Building real wealth starts with focus.

The Secret? FOCUS

The key to being successful in life and with your business is FOCUS. Focusing on what you want and how you’re going to get there.

The key to being truly successful is knowing how and where to focus your time and efforts.

A while back I was talking with someone who sells fiber optic cables and computer hardware. He wondered if I thought it was a good idea to diversify and resell self-improvement programs online.

Here was someone who was doing fairly well with one business and about to take his eye off his primary source of income to try something he knew nothing about. Bad idea!

Find Something You’re Good At…And Become Rich Doing It

If you want to be successful, the key is finding something you’re good at. Focus your efforts on helping people…and become rich doing it.

If this man were to branch out and begin selling self-improvement programs online, odds are he would have no time to grow his current business. His finances would suffer over there all while trying (and failing) to build a new business online.

You should not try to diversify yourself across too many niches. You need to focus your business and marketing strategy to ensure the best results.

For example, every successful business owner knows they need a marketing strategy to attract new clients and make more money. But most don’t know how and where to focus their marketing. They try a little of this and a little of that and get little in the way of results.

Focus Your Efforts Strategically

Knowing how and where to focus your efforts is a habit of successful people.

Know who your customers are and where they are. Then direct all of your efforts towards finding them there and attracting them to your business.

Finding a proven system for getting prospects’ attention, generating leads, converting leads to clients, maximizing sales and generating repeat sales can easily double your income while cutting your time on the job in half (or even more).

Where Will You Aim Your Focus?

Now I’d love to hear from you, so my question today is: What area of your business will you choose to focus your efforts on this month?

Leave a comment below, and I’ll be sure to follow up with you.

Now that you’ve decided what area of business to focus on, it’s time to take action. Click here to download my free report “Taking Action” to take the first steps toward your financial goals today.