The Secret to Getting Mortgage Media Coverage That Drives Business Growth

The Power of Perception

In 1888, a newspaper published an obituary for Alfred Nobel—except he wasn’t dead. A careless mistake led to a premature obituary that called him the “merchant of death” for inventing dynamite. Horrified by how he would be remembered, Nobel pivoted and rewrote his legacy—creating the Nobel Prizes.

The lesson? Public perception is powerful, and shaping the right narrative is everything.

Why Media Coverage Matters

Truthfully, the old saying “any publicity is good publicity” only works in Hollywood. In the financial industry, negative publicity is particularly bad for business. On the other hand, news that informs and explains what is happening in our industry is positive news—and one of the keys to generating positive news is having valuable insights to share. Whether through data, expert analysis, or a fresh perspective on industry trends, companies that contribute meaningful information help shape the real estate finance narrative.

Building Business Through Media Presence

For companies across the real estate finance ecosystem—whether they’re technology providers, servicers, lenders, or other service providers—media coverage isn’t just about getting a headline. It’s about building credibility that attracts clients and drives business growth. A well-placed story in a top-tier publication can elevate a company’s reputation, open doors to new partnerships, and establish executives as go-to experts in their field.?

One of the most effective ways to get noticed by the media is through exclusive industry data. Reporters from national media like CNBC, as well as trade publications, are far more likely to cover a story if it includes unique insights backed by numbers.

The Power of Data-Driven Stories

By leveraging proprietary data, companies can shape the industry narrative, position their executives as trusted experts, and differentiate themselves from competitors. Organizations that share meaningful statistics—whether on market trends, technology adoption, process efficiency, or industry performance—give journalists something valuable to report on. In turn, this visibility enhances brand recognition, strengthens industry authority, and creates new business opportunities.

Finding Your Company’s Story

Every company in real estate finance has newsworthy insights and data. For example, a technology provider recently shared proprietary data on forbearance claims processing during the COVID pandemic. From a reporter’s point of view, this data represented a microcosm of larger trends in the industry.

The resulting story positioned the CEO as an authoritative source on both the pandemic’s impact on real estate finance and the industry’s technological evolution. It highlighted how modern solutions were helping the industry adapt to unprecedented challenges.

Leveraging Current Events

Successful media relations is about creating compelling stories for reporters, and the best story ideas come from current events. The L.A. wildfires and Florida hurricanes last year, for example, raised questions about higher homeowners insurance premiums, not just in those areas but nationwide.

In media relations, a good story idea can turn a company expert into a valuable source for reporters. Many longtime industry leaders have enormous insights to offer. They’ve witnessed the evolution of GSEs, experienced regulatory changes, and seen the emergence of new technologies like AI. All three are likely to be major news topics this year.

The Role of Expert Guidance

Companies with experts who can explain industry trends or offer fresh takes on current events are enormously valuable to reporters and editors. Often, a great publicist will help uncover these opportunities, connecting company leaders with journalists looking for expert commentary on industry shifts, regulatory changes, and market dynamics.?

However, having valuable data and insights is one thing—getting them in front of the right people, and doing so on an ongoing basis, is entirely different. This is where an expert publicist comes in.

How Strategic Vantage Can Help

In today’s media landscape, competition for attention is fierce, and simply having a great story isn’t enough. Securing high-impact coverage requires strategy, precision, and the right relationships. That’s where we come in.

At Strategic Vantage, we specialize in making companies across the real estate finance sector stand out. We know what journalists are looking for and how to position your company as a go-to source for expert insights. Whether it’s leveraging proprietary data, providing market analysis, or tying your expertise to national trends, we craft compelling narratives that get you noticed.

Take the Next Step

The companies that consistently earn media coverage aren’t just lucky—they’re strategic. If your insights aren’t reaching the right audience, you’re missing a key opportunity to strengthen your brand and grow your business. Let’s change that.

Contact us today at [email protected], and let’s make your company newsworthy.

By Mike Murray Director of Communications, Strategic Vantage