THE SECRET TO GETTING AHEAD IS GETTING STARTED

So many brands, businesses and great ideas don’t go ahead is because they struggle with their needs to create perfect content, but, what’s wrong in using what you have kit wise. You have a mobile phone, you’re probably consuming this on it. You have access to free social media channels that give you the opportunity to speak to huge audiences with visuals, video and audio.

So, if you can do what so many don’t and overcome the fear of perfect content, you’ll be ahead of the competition straight away.

Perfect content is the one illusive goal we all, always want to aim for, however, aiming for perfection every single time we put out a single piece of social media content, especially as a small business trying to build a group of raving fans through the value we give, is damn near impossible.

If we always waited until a piece of content we made was perfect, well, let’s be honest, we’d never put anything out for people to consume. It ties back into my main point I’ve made many times

IF YOU’RE NOT COMMUNICATING, NOBODY CAN HEAR WHAT YOU’VE GOT TO SAY

So how do you get over this level of perfection you’re always striving for. Well frankly it’s not easy. For me, I just told myself

IT’S NONE OF MY BUSINESS WHAT OTHER PEOPLE THINK OF ME

For you, it might be something completely different. However, the one thing that’s for sure is you have to get over it, to produce the amount of content that can make an impact for your brand and business on a daily basis.

So, next time you’re creating content, don’t panic about the imperfect edit, the dodgy masked line in a photo / meme, the slight clip on some audio, just remember, if you don’t put it out at all, then you’re never going to grow your audience of raving fans on social media…..and let’s not forget, we all want attention, and social media and the mobile phone is where that attention is at.

If you want to chat through this more, drop me a line (link in my profile) I’d be more than happy to talk