?? The Secret Formula to Make Google Love Your Content

“Content is king.”

You may have heard that quote before. It was the title of the essay Bill Gates wrote back in 1996.?

And even though that phrase is 27 years old, it still rings true today.?

Why? Because without content, it’s virtually impossible to reach your audience at scale.?

You can be the best at what you do, but?if you aren’t putting yourself out there, you practically don’t exist.?

Think about the products you bought. You probably have consumed at least one piece of content from that seller before you bought their product.?

Unfortunately, a lot of people struggle to create content that Google loves.?

It's not because their content is of poor quality.?

It's just that they may not be meeting the criteria that Google deems important.

How does Google rate the quality of a page? By evaluating the content through these three factors:?Expertise, Authoritativeness, and Trustworthiness.

These are not ranking factors. But they can indirectly impact your rank on Google.

In this video, we show you how to demonstrate expertise, authoritativeness, and trustworthiness, so you can create compelling content that not only gets ranked but also converts your audience.?

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