Secret to Doubling Your Marketing ROI

Are you spending thousands on marketing but not seeing the results you hoped for?

In a survey by Rakuten Marketing 50% of marketers believed they were wasting 20% of their budget on things that get too broad to the audience, ineffective messaging, or getting locked into contracts that aren’t showing results.?

One-third of the respondents felt like it was closer to 40% of the budget wasted.?

• Is your enterprise wasting one out of five dollars on marketing?
• ?Are you one of the companies that want more?

Many products and services had potential but failed to find a market share; Crystal Pepsi, Google+, and Segway to name a few

There is a set of marketing principles that must be understood. These core principles could be the difference between going out of business and doubling ROI.

After walking thousands of companies through these principles the Giver Marketing Team has developed a blueprint that any business can follow to double or triple their return on investment.

Giver Marketing Network is the highest-rated and reviewed collective of marketing professionals on the planet and it’s our privilege to share with you these timeless principles. Each installment of this newsletter will cover one of the four principles as well as examples of what is working right now for each.

Each article in the series highlights one of the indispensable key steps that the Giver Marketing community has been able to use to increase their clients’ marketing ROI up to 300% in a short amount of time.

We begin with Step One of the Giver Marketing method: Branding.

1. Branding

• Definition

Michelle Van Otten states, “Your branding represents the sum of experiences found in the marketplace that equates to how you have carved your reputation. It’s your market for your future reputation.”

• The Principle of Trust

Bob Burg nails a key concept to this mindset, “All things being equal we do business with people we know, like, and trust.” Put another way, business moves at the speed of trust, and people can’t trust you until they get to know you.

• The Three Ingredients of Building Trust

If branding were a three-legged stool, the legs would be

• ?? Clarity: Are you clear about what you offer? So you stand out????????
• ?? Creativity: Will you be remembered? Don’t be forgotten
• ?? Consistency:? Stay at the front of people’s minds.

Observation: Most companies that remain in business are good at two of the three. Like sitting on a stool with two legs, it sort of works, but takes more effort.

Key Tactic: Given that observation, it’s natural to think, that we would better figure out which leg is our weakness and find a way to build that up.?

Giver marketing believes in affirming what is working first and identifying and overcoming weaknesses second.?

The best practice here is to follow a proven strategy that systematically walks you through effective ways to improve ROI.

Warning About Complacency

Referrals are the life’s lifeblood of startups. However, when an established company relies entirely on referrals, it can be a sign that it has never found a winning omnichannel strategy and has decided to quit trying. It can feel comfortable and in the short term provide enough business. Inevitably “referral-only” businesses wake up one day to find nearly all their leads have dried up or they have hit a revenue ceiling.

Conclusion

The fundamental essence of branding lies in crafting a reputation that reflects your company and resonates with the marketplace, a process that hinges on the principle of trust. To foster this trust, businesses need to focus on clarity, creativity, and consistency in their offerings. These three ingredients, akin to the legs of a stool, support the structure of a strong brand.

However, many companies only manage to nail two of these three elements, leading to an imbalance requiring extra effort. The key to rectifying this lies not in immediately tackling the weakness, but in first affirming what's working and then methodically addressing the areas of improvement.

Moreover, while referrals are crucial for startups, established businesses relying solely on them run the risk of complacency. This approach may seem comfortable and sufficient in the short term but can lead to a sudden drought in leads. Therefore, businesses must be proactive in continuously refining their branding strategy, ensuring it remains dynamic, relevant, and effective in fostering trust and engagement in the ever-evolving marketplace.