The Secret to Creating Weeks of LinkedIn Content in Just 30 Minutes (No It's Not AI)

Creating consistent and engaging LinkedIn content can feel overwhelming, especially for small marketing teams or solopreneurs. In this post, I’ll share my secret to producing weeks of content in just 30 minutes. Spoiler alert—it’s not AI! It's LinkedIn Lives.

This article is inspired by the recent episode of the Social Media for B2B Growth Podcast hosted by Michelle J Raymond, which goes into much more detail.

• Listen on Apple Podcast
• Watch on YouTube

Thanks to our podcast sponsor Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

11 Reasons Why LinkedIn Live is My Favourite Content Format

After years of experimenting, LinkedIn Live remains my top choice for content creation. Here are 11 reasons why:

1. Enhanced Engagement: Who doesn’t want more engagement? LinkedIn Lives allows real-time interaction, which increases visibility and trust.
2. Increased Visibility: The live format naturally boosts your reach, as LinkedIn promotes live content.
3. Authentic Connections: Build genuine relationships with your community by interacting live, not just through posts.
4. Authority Building: Demonstrate your expertise and become a go-to voice in your industry.
5. Community Building: Foster a sense of community by encouraging live discussions.
6. Product Demos and Launches: Showcase your products in real-time, making launches more engaging.
7. Market Research: Use live feedback to gauge interest and refine your offers.
8. Networking Opportunities: Both you and your audience benefit from the networking potential.
9. Competitive Advantage: So many businesses are not using this format—stand out!
10. Brand Building: Strengthen your brand by consistently showing up live.
11. Content Expansion: My personal favourite! You can repurpose a single LinkedIn Live into multiple content formats, saving time and maximising your reach.

The 6 W’s Framework for LinkedIn Lives

My 6 W’s framework ensures you create impactful LinkedIn Live content efficiently:

1. Who: Start by defining your target audience. Everything should be tailored to their needs and preferences.
2. What: Clarify your message. Is it an interview, product launch, or Q&A? Knowing this will help you choose the right format.
3. Where: Decide whether to go live from your Personal or Company Page. Both have pros and cons, depending on your goals.
4. When: Choose a time that aligns with your audience’s availability. Consider whether you'll go live weekly, monthly, or ad hoc.
5. Why: Be clear on the purpose. Is it brand awareness, lead generation, or community building?
6. Why Not: Always question if LinkedIn Live is the right format for your audience. Sometimes, short-form posts or newsletters might work better.

My 3 Favourite Tools to Maximise LinkedIn Live Content

Creating content doesn't have to be overwhelming, especially with these three tools that streamline the process:

1. Descript : Upload your live videos, edit out the 'ums' and 'ahs', create transcripts, and even add subtitles—perfect for accessibility. Try it out here .
2. OpusClip : This tool is a game-changer for short-form video. It scans your 30-minute video and automatically finds the best 30-second or 60-second clips for platforms like LinkedIn, YouTube Shorts, and TikTok. Try it out here .
3. ChatGPT/Copilot etc: Repurpose the transcript from Descript into blog posts, newsletters, or even social media content.

With these tools, even teams without dedicated video editors can generate high-quality, multi-format content in no time.

From 30 Minutes to Weeks of Content: How It Works

Imagine this: one well-structured, 30-minute LinkedIn Live can generate:

• A long-form video for YouTube
• Short-form clips for LinkedIn, TikTok, and YouTube Shorts
• A podcast episode
• Blog articles and LinkedIn newsletters
• Multiple LinkedIn posts for personal and company pages

With this approach, I typically have six weeks of content ready (thanks to Liliane Abboud who has them all scheduled in Metricool ), all from a single live session. And the best part? No one on my team is a professional video editor, and you don’t have to be either!

Final Thoughts

LinkedIn Lives is the ultimate content format that saves time and effort while keeping your audience engaged. Using my 11 reasons, 6 W's framework, and favourite tools, you can streamline your content creation process and stay ahead of the competition.

If you need help, why not book a Power Hour Session with me? Then we can plan your successful LinkedIn Live event together!

Cheers!

Michelle J Raymond

Book an intro call here .

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