The SECRET to creating a brand that stains memories
Sneha Mishra
Scaling brands one story at a time... Grew startups by 119% in under 3 months. | Full Stack Growth Marketer.
I am going to save you around 23 hours of reading non-fiction and multiple articles on how to build a great story brand.
Okay, so storytelling is great for brands it isn't breaking news. Yay! I am happy about it.
Now telling stories to connect with customers is one of THE MOST crucial things for a brand.
I talked about becoming a branding mastermind in my last post which I posted... I don't know... maybe 21 years ago?
I have read multiple books and this is everything you would ever need to know about building a story brand.
You can trust me.
Now before you get bored I would love to tell you that if you're a writer, brand strategist or a founder you would get the most out of this article.
You're solving customers' pain, you're doing everything it takes to build a product that would take all the woes away.
You're evolving with every passing day.
How you would best promote yourself?
Enter Story Branding.
What the heck is story branding?
When you combine the power of story with the power of brand building, you create connections at a deeper level.
The power of stories.
Just like we read a story and connect with characters easily, a story can help us know the brand well and feel connected to it.
And, you know the rest, when we're connected with something we tend to take its side.
Just like when we vote. We vote for people whose value is aligned with ours.
So in this article, you would get the answers.
This is all story branding can help you with.
Let's start with...
The Storytelling Framework.
As we know that frameworks are very much just the outline. You can choose what painting would be inside.
But this is the best framework to craft a story and then you can simply just put your characters and villains inside it.
Now.
Top to bottom. This is how it would go.
So let's understand human needs and how we can resonate with our audience the best.
Creating resonance among our audience is THE BEST way to connect and you would only resonate if you understand their struggle and desires.
Yes, everyone talks about it.
But, how are you supposed to know?
You can't take a survey from everyone. And, let's get honest if you're just starting out people might not even fill out a form.
Let's understand this way better with an example.
We have a product-
Sales tool for better conversation
Villain - Hours of prospect research that doesn't give us the solution we need.
Meets a guide (framework)
Two characteristics.
That ensures that you're the right person to help them.
Who gives them a plan (Framework)
The process plan and the agreement plan.
Steps of doing business with us.
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This seems very dumb and obvious to do but honestly, a lot of businesses fail to do this well and they don't even understand their process.
Even if you have a process going on, you might have made it before understanding your customer well.
(You would get a thorough example to understand all of this in a nutshell towards the end of the article).
Call them to action (Framework)
People don't typically wake up one day and decide that they would change their lives, so there has to be a force that would make them make a change and that would be your call to action.
We have to send them an obvious message to them to buy from us.
There are two types of calls to action.
Direct calls to action are used in the e-commerce space so much more.
But transactional calls to action help new customers ease up to you and get to know you, and also build authority for you.
If you're thinking I would give value through blogs and internal links to some things they can buy.
It's not wrong.
That helps avoid failure (Framework)
Ask yourself.
What will they lose if they don't buy my product?
Fear-mongering is a bad practice, from an ethical point of view.
But businesses generally suffer because there are no stakes.
Even if the customer decides to not buy your product there are no stakes and they lose nothing.
(Or maybe that's what they feel).
There have to be some stakes.
Too little- Bland
Too much - Ruined
Think about the external, internal and philosophical problems and use them as a stake.
They get the successful result (Framework ends here)
What life look like if they ended up using your product?
You can have 3 types of ending here.
This is story branding simplified for you.
Now as written before I would give you an example.
This is how my Co-founder Virendra Jain and I have been able to execute it in our company Get Set Rocket
We have a character
Founders.
The problems they have.
Meets a guy- Get Set Rocket
Empathy- We are eager to help and we have free products like social engagement measures and a whole site audit is going on that would let us help them without charging any money.
Authority- We as co-founders have worked with over 80 brands and have bought them amazing results and have a library of testimonials to show.
Together we bring the heart and the brain into the business.
Calls them to action.
That helps them avoid failure.
What will they lose if they don't buy my product?
Plenty to lose plenty to win.
Ends in success.
They get all 3 endings.
How?
??I help Personal Brands to Design Unique Carousels : To Grab More Leads & Engagement
1 年Strong participation makes us see the power of strategies Sneha
Senior Process Associate @TCS | Procure to Pay | Ex-Genpact | 4 Times Winner of Employee of the Quarter Award | Lean Certified | B.Com(Hons.)
1 年Got this article in my Email Inbox as a newsletter as well and got to learn really great stuff which is mentioned in this post
Top Rated Freelancer At Upwork || Empowering Brands through the Power of Words ?? || SEO Content Writer || Help B2C Brands drive 10x traffic and build authority in their industry || Creating Content that Inspires Action
1 年I need to save my 23 hours .have to give it a read ??
Transforming Businesses into Lead Magnets | Generated $5M+ for clients | Branding & Marketing Strategist | Linkedin Certified Expert
1 年At the end, it's the story that resonates to humans. In the era of AI, when people use ChatGPT to skim their email, a story is what makes them stop and give their attention and time. Both the article and doc file contains immense value dude. Kudo Co Founder ??
Scaling brands one story at a time... Grew startups by 119% in under 3 months. | Full Stack Growth Marketer.
1 年Hey you guys let me know what do you think about the storytelling framework. Okay by framework I remember I have over 52 copywriting frameworks that I can share here. It's pretty rough right now sitting in my docs. Let me link it here for you guys to learn from https://docs.google.com/document/d/1FSMEVJEvhBsQJ9vKwccm_eQxlRI6f8t9X2zJBcBoCoU/edit?usp=sharing