The SECRET to creating a brand that stains memories

I am going to save you around 23 hours of reading non-fiction and multiple articles on how to build a great story brand.

Okay, so storytelling is great for brands it isn't breaking news. Yay! I am happy about it.

Now telling stories to connect with customers is one of THE MOST crucial things for a brand.

I talked about becoming a branding mastermind in my last post which I posted... I don't know... maybe 21 years ago?

I have read multiple books and this is everything you would ever need to know about building a story brand.

You can trust me.

Now before you get bored I would love to tell you that if you're a writer, brand strategist or a founder you would get the most out of this article.

You're solving customers' pain, you're doing everything it takes to build a product that would take all the woes away.

You're evolving with every passing day.

How you would best promote yourself?

Enter Story Branding.

What the heck is story branding?

When you combine the power of story with the power of brand building, you create connections at a deeper level.

The power of stories.

Just like we read a story and connect with characters easily, a story can help us know the brand well and feel connected to it.

And, you know the rest, when we're connected with something we tend to take its side.

Just like when we vote. We vote for people whose value is aligned with ours.

So in this article, you would get the answers.

• How to use stories to create authentic brand identities?
• How to uniquely communicate the essence of a brand?
• How to use 'I AM" statements to empathise with the potential client and the brand?
• How to reveal truths about a brand in a way that resonates?
• How to connect at a deeper level and create meaning through shared values.

This is all story branding can help you with.

Let's start with...

The Storytelling Framework.

As we know that frameworks are very much just the outline. You can choose what painting would be inside.

But this is the best framework to craft a story and then you can simply just put your characters and villains inside it.

Now.

Top to bottom. This is how it would go.

So let's understand human needs and how we can resonate with our audience the best.

Creating resonance among our audience is THE BEST way to connect and you would only resonate if you understand their struggle and desires.

Yes, everyone talks about it.

But, how are you supposed to know?

You can't take a survey from everyone. And, let's get honest if you're just starting out people might not even fill out a form.

Let's understand this way better with an example.

We have a product-

Sales tool for better conversation

Villain - Hours of prospect research that doesn't give us the solution we need.

• External problem- I need to make the sales quota.
• Internal problem - Where do I find the right information, what if I never figure it out?
• Philosophical problem- It shouldn't take me hours to find the 5 things I need to know for customers.

Meets a guide (framework)

Two characteristics.

1. Empathy- Deep understanding and eagerness to help.
2. Authority - Competence. You have past results to show that makes you credible and trustworthy.

That ensures that you're the right person to help them.

Who gives them a plan (Framework)

The process plan and the agreement plan.

Steps of doing business with us.

1. Schedule an appointment.
2. Create a customer plan.
3. Execute and review KPIs.

This seems very dumb and obvious to do but honestly, a lot of businesses fail to do this well and they don't even understand their process.

Even if you have a process going on, you might have made it before understanding your customer well.

(You would get a thorough example to understand all of this in a nutshell towards the end of the article).

Call them to action (Framework)

People don't typically wake up one day and decide that they would change their lives, so there has to be a force that would make them make a change and that would be your call to action.

We have to send them an obvious message to them to buy from us.

There are two types of calls to action.

Direct calls to action are used in the e-commerce space so much more.

But transactional calls to action help new customers ease up to you and get to know you, and also build authority for you.

If you're thinking I would give value through blogs and internal links to some things they can buy.

It's not wrong.

That helps avoid failure (Framework)

Ask yourself.

What will they lose if they don't buy my product?

Fear-mongering is a bad practice, from an ethical point of view.

But businesses generally suffer because there are no stakes.

Even if the customer decides to not buy your product there are no stakes and they lose nothing.

(Or maybe that's what they feel).

There have to be some stakes.

Too little- Bland

Too much - Ruined

Think about the external, internal and philosophical problems and use them as a stake.

They get the successful result (Framework ends here)

What life look like if they ended up using your product?

You can have 3 types of ending here.

This is story branding simplified for you.

Now as written before I would give you an example.

This is how my Co-founder Virendra Jain and I have been able to execute it in our company Get Set Rocket

We have a character

Founders.

The problems they have.

• External -Either I am not able to get any results from marketing or I am not meeting my revenue goals, AND... maybe I am not able to see any growth in my company from the past 3 months.
• Internal problems- What if things stayed like this and I was never able to figure things out? I am not able to see the gap that is clearly present.
• Philosophical problems- It's taking me too much time to figure out a small thing if things keep going like this, I am afraid my CAC would increase a lot and that would directly harm my business.

Meets a guy- Get Set Rocket

Empathy- We are eager to help and we have free products like social engagement measures and a whole site audit is going on that would let us help them without charging any money.

Authority- We as co-founders have worked with over 80 brands and have bought them amazing results and have a library of testimonials to show.

Together we bring the heart and the brain into the business.

Calls them to action.

1. Direct CTAs- get into a free 30 min consultation call to understand your branding and marketing issues.
2. Take our free quiz and we would send you thorough details of what is wrong with your business and what they should focus on with all the solutions they might need.
3. Transactional CTA- They get the result from our product. They have solutions in the PDF they would receive from us. Now, if they want us to take any marketing weight from their shoulders and save them over 80 hours a month. We can handle their marketing and branding.

That helps them avoid failure.

What will they lose if they don't buy my product?

1. They would lose the time they can spend with their family.
2. They would lose the days when they don't have to worry about customers and their social presence without actually spending any time on it.
3. They would lose all the targeted prospects and filtered customers they would get from us.
4. They would lose the audience base we build for them who don't just like your post but buy from you.

Plenty to lose plenty to win.

Ends in success.

They get all 3 endings.

How?

1. Win power or position - New customers would leave them new reviews they would get more clients to work with and they would be too busy to be part of the competition. They would be regarded as someone who's chosen the most by customers thanks to the fact that they understand their customers the best and they have an amazing social presence.
2. The union that makes them whole- They not only get the time to show up for their family, and important parts of their business but also for hobbies they lost a long ago because they don't have to even think twice about their customers and how they would be getting any.
3. Self-actualisation- They would realise that they don't have to waste so much time thinking about unnecessary parts and things that are not executed. They would know that they just needed to trust someone with their marketing and they would get to their destination. It's good to delegate things to someone who knows their craft well. And, it's good to not worry too much about things.?