The Secret to Crafting Outreach Emails That Actually Work in Vietnam

Are your outreach emails going unanswered in Vietnam?

It might be time to rethink your strategy. ??

In the crowded world of digital marketing, a generic, bland outreach email just won’t cut it.

You need a message that grabs attention, builds trust, and offers clear value right from the start.

Here’s a breakdown of a message I sent just last week that instantly got a response, highlighting exactly what makes it so effective. ??

1. Personalization from the Start

The email opens with a friendly greeting and uses the recipient's first name:

“Xin chào [FIRST NAME]! ??”

This immediately establishes a warm, personal connection, rather than a generic outreach. The emoji adds a casual, approachable touch.

2. Genuine Compliment and Connection to the Recipient's Work

I start by expressing admiration for what the recipient and their team are doing:

“I’m a big fan of what you and your team are doing in [CITY NAME] — crafting local beers & wines that truly capture the essence of your beautiful city and culture.”

This shows that I have taken the time to learn about their work, building credibility and rapport.

3. Clear Understanding of the Client’s Unique Value Proposition

I demonstrate a deep understanding of the brand’s uniqueness and value:

“I understand how unique your brand is and the value of bringing [CITY NAME]’s spirit into every product you create.”

This shows I appreciate the recipient's mission and aligns Omega Digital's services with it.

4. Value Proposition with a Clear Offer

I quickly present a value proposition:

“To help you share that story with a wider audience, I’d love to offer our expertise in social media, web design, and web maintenance - at a special 25% discount.”

Offering a discount adds a sense of urgency and incentive to engage.

5. Establishes Credibility with Relevant Experience

I build trust by mentioning specific past experiences with well-known brands:

“Since 2017, we’ve already had the pleasure of working with some of Ho Chi Minh City’s leading craft beer brands, like BiaCraft Artisan Ales, Heart of Darkness Craft Brewery, and Hoprizon Craft Beer Brewery.”

I also highlight my role and contributions, further reinforcing my expertise.

6. Personal Connection to the Recipient’s Location and Industry

I connect on a personal level by mentioning my frequent visits to [CITY NAME] and my recent move there:

“I've just moved to [CITY NAME] after visiting it 10 times since 2016.”

This establishes local relevance and shows dedication to the area, making the offer more relatable.

7. Tailored Solution That Aligns With the Client’s Needs

I propose tailored services that directly address the client's needs:

“Whether it’s creating engaging social media content... designing a stunning website... maintaining that website…”

Each offer is framed to help the recipient achieve their goals, positioning Omega Digital as the right partner.

8. Strong Call to Action (CTA) with Flexibility

The email ends with a straightforward CTA:

“Please let me know a convenient time for you to chat, and we’ll make it happen!”

This invites the recipient to take action while showing flexibility to accommodate their schedule.

9. Friendly, Open-Ended Postscript (P.S.) to Add a Personal Touch

The P.S. at the end adds a friendly note:

“If you'd like me to send this message in Vietnamese, please just let me know and I'd be happy to translate it for you.”

This shows attentiveness to the recipient’s preferences and offers an additional level of service.

Conclusion:

There you have it — a crash course on crafting an outreach message in Vietnam that doesn’t just fill up someone’s inbox but actually sparks a conversation. ???

It’s all about personalization, genuine connection, and offering real value that speaks directly to the recipient’s needs.

When you put in the effort to understand your audience and tailor your message accordingly, you’re not just sending an email — you’re opening a door to meaningful collaboration. ??

Try these strategies in your next outreach and watch your response rates soar! ??

Let’s make those connections count.

— Ω Wes Jackson Ω , Founder & CEO of Omega Digital