The secret content weapon your business already has – but isn’t using

Most brands spend thousands trying to craft the perfect marketing message. But what if the most powerful, trusted content was already being created.......by your own employees?

Employee-generated content (EGC) is one of the most authentic and effective ways to grow your brand, yet many businesses fail to harness it.

What is Employee-Generated Content (EGC)?

Employee-generated content (EGC) is any content created and shared by employees that showcases their experiences, insights, and perspectives about a company.

Unlike traditional marketing materials, EGC is organic, authentic, and highly relatable, making it one of the most powerful tools for building trust and engagement.

This can include LinkedIn posts about career growth, behind-the-scenes photos, personal success stories, or even team achievements, giving audiences a real, human view of your brand.

Why EGC works and why it matters

Marketing in 2025 is no longer just about corporate messaging – it is about real people, real stories, and real connections.

• People trust employees more than they trust corporate advertisements.
• Employee content has up to ten times more reach than branded content.
• It builds credibility, culture, and connection faster than any marketing campaign.

However, most businesses do not know how to encourage and leverage this effectively.

Here is how to turn your team into brand ambassadors with minimal effort, using AI-powered prompts to make it easy.

1. Make it easy for employees

Your employees may be happy to share insights about their work, but they will not do it if it feels like an extra burden.

AI Prompt: "Create a short LinkedIn post from an employee’s perspective about why they love working at [company]. Ensure it is engaging, authentic, and aligned with our brand tone."

Why this works: Employees receive a ready-made post they can personalise and share with minimal effort.

One brand that does this incredibly well is Currys plc on TikTok - they have ABSOLUTELY nailed it!

2. Highlight people, not just the brand

Audiences engage with people, not corporate logos.

Encourage employees to share:

• A day-in-the-life post
• A career growth story
• A behind-the-scenes moment

AI Prompt: "Write a LinkedIn post in the voice of an employee at [company], sharing their journey, challenges, and achievements while working here. Make it inspiring yet relatable."

Why this works: It turns employees into natural storytellers, showcasing the business in a more human and authentic way.

3. Make EGC beneficial for employees

Employees will be far more likely to engage if it benefits them too.

Instead of making it entirely about the company, support employees in building their personal brand while boosting the company’s reach.

AI Prompt: "Create a LinkedIn post for an employee at [company] that positions them as an industry expert while subtly aligning with the company’s mission and values."

Why this works: Employees gain visibility and credibility, while the business benefits from organic reach.

4. Use AI to remove barriers

Most employees are not copywriters – and that is where AI can help.

AI can:

• Write LinkedIn posts and captions that employees can personalise.
• Summarise internal wins into shareable content.
• Generate frequently asked questions and responses for engagement.

AI Prompt: "Summarise this [team achievement, client success, milestone] into a LinkedIn post from an employee’s perspective, ensuring it is engaging and easy to share."

Why this works: Employees no longer need to overthink their content – they can simply tweak and post.

5. Keep it natural, not forced

Employee-generated content should never feel scripted or obligatory.

Encourage genuine participation through:

• Monthly challenges (such as best LinkedIn post of the month)
• Recognition and rewards for top contributors
• AI-powered prompts to make content creation effortless

AI Prompt: "Generate a fun and engaging LinkedIn challenge for employees at [company] to encourage them to share content about their work culture and achievements."

Why this works: It turns content creation into something engaging and cultural rather than another workplace requirement.

To wrap it up

Your employees are not just workers – they are your most valuable marketing asset.

• Give them the right tools and prompts.
• Make content creation easy and beneficial.
• Encourage authenticity over corporate messaging.

The businesses leading in 2025 will not just have marketing teams. They will have entire workforces creating content.

Are you leveraging employee-generated content in your company?

Not sure where to start? Get in touch with our team at lolly said yes and we can do it or you - [email protected]