The Secret to Booking 21 Sales Calls Per 100 LinkedIn Connections

When we first started DMing prospects on LinkedIn, we tried the “proven” scripts everyone swears by.

The result? 10 leads per 100 messages sent.

Not bad, but we knew we could do better.

Then we switched to what we now call Curiosity Messaging. Everything changed.

We booked 21 sales calls per 100 ideal clients we connected with.

What is Curiosity Messaging?

It’s about sparking interest, establishing authority, and leaving just enough breadcrumbs for prospects to follow.

It flips the usual dynamic.

Most DMs scream: “I need this sale.”

Curiosity Messaging says: “I’ve got something valuable—but you’ll need to lean in to learn more.”

How It Works

Here’s how we made Curiosity Messaging work:

1. Volume + Consistency No message works if you’re not showing up. Reach out daily. Stay in the game.
2. Profile = Insight Your profile should immediately communicate, “I have the answers.” Skip the fluff. Show them you understand their problems and hint at the solution.
3. Curiosity + Authority Your DMs should say, “I can help, but I won’t chase.” This frame flips cold prospects into warm leads.

The Shift

Most people send low-value, transactional messages that get ignored.

Curiosity Messaging makes prospects stop asking: “Who is this, and what do they want?”

And start wondering: “Who is this, and how can they help me?”

The Result

By switching to Curiosity Messaging, we went from 10 leads per 100 messages to booking 21 sales calls per 100 ideal connections.

If you’re struggling to stand out in a sea of cookie-cutter DMs, it’s time to flip the script.

Are your messages sparking curiosity—or screaming desperation?