The Secret Behind 'Viral' Content
You’ve seen?this?video in your social feeds, right? It’s a bottle smashing its way down some stairs and it’s had more than 20 million views and over 15,000 comments in the last 10 days.?But why??Especially when there are a ton of very similar videos on the creator’s profile that garner far less engagement… The answer tells us?a lot?about content creation in 2023.
Brain massages
At this point, ASMR is way more than a trend; it’s a “full-on cultural sensation”. People love micro relaxation moments that have no greater depth than the fact they are visually stimulating and more brands should tap into this.
Organised chaos
Do we also enjoy the slightly nerve inducing anticipation of waiting for these bottles and jars to explode? Like many of our favourite movies, we know what’s about to happen, but we still find it exciting.
The more I practice, the luckier I get
The previous versions on the same theme did well (hundreds of thousands of views) so the creator knew there was?something?here, even if he hadn’t cracked the magical first million. If there are positive signs, more brands should keep going with content themes to eventually nail the niche.
In conclusion? Success comes from paying attention to what’s starting to perform well. And then tweaking. Again. And again. And again...
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The Digital Marketing Concierge | Managing Director @ BBrainz | Digital Strategist & Growth Hacker
1 年Everyone is attempting to decode the secret sauce of virality. The ingredients? In this case a pinch of ASMR bliss, a spoonful of suspense, and a generous helping of tenacity. The bottle-smashing video isn’t so much a random smash-hit (pun intended) as it is a masterstroke in understanding audience appetite. It's simple, it's edgy, and it keeps you on the edge of your seat. But the real hero behind every viral sensation is the creator, tirelessly iterating and innovating until they hit the jackpot (or sometimes they just get lucky). For brands, it's a similar journey. The destination? That golden intersection between audience resonance and brand voice. So here’s to more sensory delights, a healthy serving of suspense, and the relentless quest for the next big splash in the digital sea! ??